Lead PLG funnel performance as a Senior Product Manager, using activation, retention, and A/B testing expertise in Toronto or San Francisco.This Senior Product Manager, Growth role focuses on the customer’s first 30 days. You will guide signup, onboarding, activation, retention, and freemium-to-paid conversion. Success requires measurable growth experience, robust funnel ownership, and collaboration across Engineering, Design, and Growth Marketing.Key Responsibilities:
Manage signup, onboarding, activation, and paid conversionIdentify funnel drop-offs and improve conversion ratesRun A/B tests and structured funnel experimentsOptimize experiences for distinct customer segmentsApply AI to personalize customer onboardingRequirements:
8+ years in Product Management4–5+ years in Growth ProductProven complex multi-product onboarding ownershipStrong PLG and freemium-to-paid conversion experienceStartup experience driving measurable growthUse PLG strategy, activation knowledge, and rigorous experimentation to strengthen onboarding and customer conversion outcomes.