Who we are

Vireo is one of the fastest-growing cannabis companies in the U.S., building toward becoming the country's largest dispensary operator. We're a publicly traded company with more than 170 dispensaries across 10+ states and $209 million in second-quarter 2026 revenue. And we're just getting started.Eaze, part of Vireo, brings together e-commerce, retail, and delivery technology to serve customers and power operations across a growing network of dispensaries.

Our product team builds the tools that customers, store teams, drivers, and operators rely on every day. As Vireo expands, we have an opportunity to rethink how technology powers cannabis retail at scale.We're looking for people who thrive on solving hard problems, take ownership, challenge the status quo, and move quickly from ideas to results. If you want to build products that have a measurable impact on a rapidly growing business, we'd love to work with you.What we offer

Competitive compensation and performance-based bonus opportunitiesFull-time, ongoing engagement as an independent contractor. Employee benefits such as health coverage, paid time off, and retirement plans aren't included, and you're responsible for your own taxes and benefitsFully remote from anywhere in Canada, with regular overlap with U.S. Pacific business hoursWhat the role is about

We're looking for a Senior Product Manager to take on our most important product problems. You'll work across a variety of areas, including the consumer app, internal tools, retail, and delivery, and you'll own each problem from discovery through launch and measured results. We're also hiring for how you work.

A product manager who uses AI tools well can answer their own data questions, put a working prototype in front of customers before engineering commits a sprint, and turn a month of support tickets into a clear list of problems. We want someone who already works this way with Claude Code or similar tools, and who judges that work by what ships and whether the numbers hold up.What impact you’ll make

Lead cross-functional teams of engineering, design, data, operations, and marketing, and set product strategy for the areas you take on: what we build,



how we scale it, and whyWrite business cases for new initiatives and get leadership to back themWork with operations, retail, customer support, compliance, and finance to turn their needs into transparent product requirementsRun user research and usability studies, using AI to synthesize interviews, support tickets, and app reviews, then check its conclusions against the sourceBuild working prototypes with Claude Code or a similar tool and test them with customers, drivers, and store teamsAnswer your own data questions by writing SQL against our data warehouseDesign and read out experiments, track how features perform after launch, and recommend improvementsFind places where AI can remove work or improve the experience for customers and operatorsDefine what "good enough to ship" means before launchWhat you’ve accomplished

5+ years of product management experience in at least two types of product, such as consumer apps, marketplaces, retail, or internal tools for operations-heavy teams, with a track record of shipping work that moved the businessAI built into your weekly work, well beyond writing help: analysis, research synthesis, prototyping, and automation, with recent examples from your job or your own projects and what changed because of themProficiency with Claude Code or a similar agentic tool (such as Cursor or Codex), and you've built at least one prototype, analysis, or internal tool that other people usedFluency in product analytics: you write SQL, build dashboards, and pull insights from large datasets, and you catch numbers that don't add upHands-on experience designing and interpreting A/B testsSound judgment about AI's limits: you check its output before you act on itA solid technical background: you're comfortable reading code,



working in a terminal, and talking through trade-offs with engineersClear, persuasive writing and presenting: you write crisp docs and can align stakeholders with competing prioritiesRange: you ramp up quickly on unfamiliar problems by talking to the people who live with them and pulling the data yourself, and you're comfortable committing to a direction before everything is certainBonus: experience shipping LLM-powered features, leading AI adoption on a team, or connecting AI tools to company data (for example, through MCP);

a background in cannabis or another regulated industry, or in multi-location retailWhy Choose Vireo?

Life's too short to work somewhere that doesn't ignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity - where science meets creativity, and wellness meets culture.At Vireo Health, we're pioneering the future of cannabis with a team that’s as dynamic as the industry itself. Here, you'll find a workplace that’s collaborative, inclusive, and driven by HEART and purpose - where your work has a real impact on people’s lives.Whether you're cultivating the highest-quality plants, crafting cutting-edge products, or shaping unforgettable customer experiences, you'll be part of something bigger.

If you're looking for a career that’s exciting, meaningful, and full of growth, let's build the future of cannabis together.Why Choose Vireo? (continued)

A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the futureResponsibility and Impact: We're adding new markets nearly every month, and the scope of this role grows with Vireo.Making an Impact: We're committed to education, sustainability, and giving back to the communities we serve.EEO Statement

Vireo Health, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

📌 Senior Product Manager (Winnipeg)
🏢 Vireo
📍 Winnipeg