Bring new product features to market as a hybrid Senior Marketing Manager focused on positioning, launches, and digital subscription growth in Toronto.At The Globe and Mail, this senior marketing role connects product marketing with audience development and brand strategy. You will communicate user benefits that resonate with prospective audiences. Collaboration with Product, UX, and subscriber engagement teams supports audience-facing innovations and long-term subscription growth.Key Responsibilities:
Lead go-to-market strategies for recent product featuresDevelop product positioning, messaging, and launch strategiesCommunicate user benefits to prospective audiencesAnalyze campaign performance and audience behaviourSet clear goals and KPIs for initiativesRequirements:
Seven-plus years in product, growth, audience, brand, or content marketingProven success driving measurable audience growth for sales acquisitionStrong digital audience behaviour and content distribution understandingInterest in emerging technology and AIExperience leading and developing a small teamUse product storytelling, audience insights, and launch strategy to advance The Globe and Mail’s digital subscription growth.