Bring new product features to market as a hybrid Senior Marketing Manager focused on positioning, launches, and digital subscription growth in Toronto.
At The Globe and Mail, this senior marketing role connects product marketing with audience development and brand strategy. You will communicate user benefits that resonate with prospective audiences. Collaboration with Product, UX, and subscriber engagement teams supports audience-facing innovations and long-term subscription growth.
Key Responsibilities
Lead go-to-market strategies for new product features
Develop product positioning, messaging, and launch strategies
Communicate user benefits to prospective audiences
Analyze campaign performance and audience behaviour
Set explicit goals and KPIs for initiatives
Requirements
Seven-plus years in product, growth, audience, brand, or content marketing
Proven success driving measurable audience growth for sales acquisition
Strong digital audience behaviour and content distribution understanding
Interest in emerging technology and AI
Experience leading and developing a small team
Use product storytelling, audience insights, and launch strategy to advance The Globe and Mail’s digital subscription growth.