Responsibilities

主要职责

Social planning& management:

- Oversee regional social strategy, planning, aligning to global planning as relevant.

- Integrate organic social contents, activations, interactions (e.g, wechat eco system), to develop user journey for brand image and experience.

- Collaborate with global social team, content team and related local partners to organize social contents. Ensure timely communicating across platforms, adhering to the social calendar.

- Follow directives from global guidance, propose ideate new contents to spread brand, product message and localizations.

- Community engagement: Act as a liaison between the community and the brand, monitor activity on social media to promptly reflect public opinion trend, crisis, and give response basing on approval and alignment of brand management.

- Social amplification monitor, analyzation, result track and provide insight, to ensure the budget efficiency and upper funnels growth.

Lead Influencer program

- Work closely with regional and global teams on influencer program, ensure the stakeholders align on strategy planning- product focus- talents matrix- media spot plan.

- Build KOL, KOS and media matrix, provide clear understanding of key performance indicators ensuring that the planning and execution meet our business goals.

Content planning& management

- Support MarCom Director on campaign planning and amplification,



monitor contents/ assets and work with relevant department, agency to against the goal.

- Content Creation: Collaborate with global team, related local teams, agencies to create content for local projects and events.

- Copywriting: Craft concise copy for captions that reflects the brand's codes, taking into consideration character limits and audience preferences.

- Leverage social networks to build up talents pool, filter proper talents to create, concept the local campaigns, maintain and enhance brand image/ language.

Budget Planning& Report

- Design social calendar and oversee execution of all regional social activity.

- Manage social& content budget, ensure investment efficiency.

- Provide weekly, monthly, quarterly, annually reports, maintain social& content raw data pool, etc.

Requirements

岗位要求

- Demonstrated success in operating omnichannel focused on brand building and digital journey acceleration.

- 1~2 years in social manager or above position.

- Rich experiences of digital campaign/ mkt projects.

- Good leadership and teamwork experiences.

- Creative flair exemplified through proven track record of successful and innovative marketing campaigns.

- Sensitive to social territory and storytelling.

- Solid communication skills and ability to inspire change.

📌 Social & Digital Manager-Givenchy (Newfoundland and Labrador)
🏢 GIVENCHY
📍 Newfoundland and Labrador