Drive B2B customer growth at Staples Promotional Products through marketing automation, email campaigns, and analytics across integrated initiatives.
As a Senior Customer Growth Marketing Specialist, you will translate customer insights into measurable marketing programs. You will develop communications, manage campaigns, and support branded merchandise programs for Staples Promotional Products. The work spans customer engagement, lead nurturing, campaign optimization, and cross-functional collaboration.
Key Responsibilities:
Develop annual customer marketing and communication plans
Execute email, nurture, and conversion campaigns
Analyze performance using UTM tracking and GA4
Research customers and industries for tailored strategies
Support case studies, sales tools, and customer initiatives
Requirements:
Three or more years in B2B or customer marketing
Marketing automation and campaign reporting experience
Experience with Marketo, Salesforce, or similar platforms
Robust writing, communication, and analytical skills
Ability to manage multiple projects and deadlines
Apply customer insights, campaign analytics, and marketing automation to grow Staples Promotional Products customer programs and engagement.