Drive paid social creative strategy for SPC from Vaughan or Toronto, combining performance metrics with short-form content production.As Creative Strategist, you will own creative direction across Meta, TikTok, Instagram, YouTube, and organic social channels. You will bridge analytics and production through creative briefs, testing, and iterative revisions. The work supports audience growth, app installs, and membership conversions for SPC Student Price Card Ltd.Key Responsibilities:Build weekly and monthly creative brief cadencesFormulate hypotheses and test direct-response creative anglesAnalyze Hook Rate, Hold Rate, CTR, and CVRTranslate performance data into creative revisionsUse AI tools to expand asset volumeRequirements:Three to five-plus years in creative strategy or growth marketingFluency in Hook Rate, Hold Rate, CTR, CVR, and CPAUnderstanding of mobile user conversion driversExperience with short-form video editingActive adoption of contemporary AI creative platformsApply paid social strategy, creative testing, performance analysis, and AI workflow literacy to SPC's acquisition engine.