Lead PLG funnel performance as a Senior Product Manager, using activation, retention, and A/B testing expertise in Toronto or San Francisco. This Senior Product Manager, Growth role focuses on the customer’s first 30 days. You will guide signup, onboarding, activation, retention, and freemium-to-paid conversion. Success requires measurable growth experience, strong funnel ownership, and collaboration across Engineering, Design, and Growth Marketing. Key Responsibilities:
Manage signup, onboarding, activation, and paid conversion Identify funnel drop-offs and improve conversion rates Run A/B tests and structured funnel experiments Optimize experiences for distinct customer segments Apply AI to personalize customer onboarding Requirements:
8+ years in Product Management 4–5+ years in Growth Product Proven complex multi-product onboarding ownership Robust PLG and freemium-to-paid conversion experience Startup experience driving measurable growth Use PLG strategy, activation knowledge, and rigorous experimentation to strengthen onboarding and customer conversion outcomes.