Brand Manager Our client is seeking a agile and results-driven Brand Manager to lead the planning, coordination, and execution of marketing initiatives for a growing multi-brand portfolio.

Based remotely in Bracebridge ON, the Brand Manager will be responsible for developing and implementing brand strategies that drive awareness, engagement, and business growth.

Working closely with a Marketing Administrator, Digital Specialist, and evolving cross-functional teams, this role will ensure the successful execution of integrated marketing plans while maintaining brand consistency across all channels.

The ideal candidate brings strong project management, B2C marketing within long-sales cycle industries, and communication skills, with the ability to collaborate across teams, analyze market trends, and deliver impactful campaigns that support overall business objectives.

There is potential to travel occasionally for this role within Canada and the US.

Your success will be defined by your ability to: Lead brand positioning and strategy, ensuring distinct brand identities while leveraging shared marketing resources.

Develop and execute annual brand plans, including target audience, positioning, campaign strategy, and budget allocation.

Monitor market trends, customer insights, and competitive activity to refine brand strategies and drive growth.

Partner with digital marketing and demand generation teams to deliver high-performing campaigns, content, and lead-generation initiatives.

Manage brand contributions to marketing objectives, pipeline growth, and business performance.

Prioritize and coordinate work across shared marketing resources to support brand priorities and deadlines.





Oversee creative development and content production, ensuring alignment with brand objectives.

Maintain brand standards, messaging, and visual identity across all marketing channels and collateral.

Collaborate with dealer, builder, and events teams on co-op marketing initiatives, partner support materials, and trade show activities.

Advocate for brand priorities in portfolio-wide marketing, event, and co-op planning initiatives.

Provide direction to marketing administration functions, ensuring effective campaign management, budget tracking, and operational efficiency.

Work closely with CRM, marketing operations, and analytics teams to measure lead generation, conversion performance, and ROI.

Report on brand performance, campaign effectiveness, conversion rates, and budget utilization to leadership.

Your strengths include: 5+ years of brand or product marketing experience, preferably in custom home building, luxury residential, building supplies and suppliers, or other high-consideration purchase categories.

Proven ability to manage and grow multiple brand identities simultaneously.

Solid B2C marketing experience – long-lead, multi-touch funnel from first contact to conversion.

Experience leading work across shared resources and cross-functional teams in a matrixed environment.

Strong communication skills with the ability to translate customer insights and data into effective brand strategies.

Proficiency with CRM and marketing automation platforms (Hub

Spot preferred) and marketing performance analytics.

Experience in multi-brand organizations, dealer/trade marketing, and marketing to affluent, design-conscious consumers.

📌 Brand Manager (Canada)
🏢 RECRUITMENT PARTNERS
📍 Canada