Lead TikTok and Instagram strategy as a Freelance Social Media Specialist, creating polished short-form content and managing profiles end to end.

This freelance role supports a life insurance agent serving families and union members. You will build a premium, education-first presence from the ground up. The work combines personal branding, organic audience growth, content production, and profile management.

Key Responsibilities:

• Develop end-to-end TikTok and Instagram strategies
• Define content pillars, positioning, and posting cadence
• Produce Reels, TikToks, Shorts, graphics, captions,
  
  
  
  and copy
• Lead the personal rebrand and premium identity
• Track engagement and refine organic growth approaches

Requirements:

• Proven experience growing TikTok and Instagram accounts
• Portfolio demonstrating clear social media results
• Robust short-form video ideation, filming direction, and editing skills
• Graphic design, caption writing, and copywriting ability
• Experience building personal or founder-led brands

Bring strategy, production, and organic growth expertise to develop a trusted education-first insurance presence across social platforms.