About the Team You’ll be the architect of Turo’s Canadian brand programs. Transform the way millions of Canadians think about car rentals while building Turo into a beloved household name. You’ll be responsible for driving brand awareness, consideration, and adoption from coast to coast. This role will own end‑to‑end brand execution and ensure brand investment translates into measurable marketplace outcomes. This is a highly cross‑functional role requiring strong strategic thinking, creative judgment, and analytical rigor. What you will do Own and improve Canada’s brand strategy across all channels. Partner closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers. Own and report on Canadian brand health metrics, set targets, and deploy budget across brand channels to maximize impact. Partner with media agencies to drive high‑impact buys across TV, digital, out‑of‑home, social, and audio to amplify Turo's presence and ensure every dollar drives maximum reach. Architect breakthrough, integrated campaigns that capture attention and drive measurable business results. Own everything from strategy to launch; setting clear objectives, driving creative execution, allocating budgets across channels, and measuring impact. Capitalize on cultural moments and seasonal trends to create buzz‑worthy campaigns that embed Turo into Canadian conversations. Manage creative workflows and creative output while coordinating internal and external creative teams & freelancers. Work closely with the global marketing team to ensure brand consistency and local relevancy. Your profile At least 8+ years of experience in brand marketing.



4+ years in‑house driving brand channels in a customer‑facing B2C brand. Proven track record managing multi‑million dollar brand budgets. High creative judgment with experience leading agencies and campaigns. Proven experience building campaigns that are built on deep customer insights and drive meaningful business results. A natural flair for the unique, the buzz‑worthy, and the culturally relevant. Executive presence with the ability to influence senior stakeholders and cross‑functional partners. Builder mindset, and you are comfortable creating structure, not just operating within it. Highly valued experience: high‑growth startup experience; marketing an app; experience in the travel industry/travel marketing; tech‑enabled marketplace experience. Bilingual (English and French). Compensation Base salary range in Toronto: $115,000 – $145,000 CAD annually. Eligible for equity and benefits. Benefits Employer‑paid medical, dental, and vision insurance (country specific). Retirement employer match. Learning & Development stipend. Turo host matching program. Turo travel credit. Cell phone and internet stipend. Paid time off, paid holidays, volunteer time off, and parental leave. In‑office lunch, office snacks, and fun activities (for full‑time/hybrid). Work location and schedule Hybrid: expected to work in the office 3 days per week (Mon, Wed, Thu). Remote option available for certain roles as per company policy. Equal Employment Prospect Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E‑Verify program. Women, minorities, individuals with disabilities, and protected veterans are encouraged to apply. Turo welcomes people of different backgrounds, experiences, abilities, and perspectives. #J-18808-Ljbffr

📌 Senior Manager, Brand Marketing - C$115,000 - C$145,000 A Year (Toronto)
🏢 Turo
📍 Toronto