Lead GA4 implementation for ServiceOntario's Customer Experience platform, using web analytics and reporting to support informed digital decisions.This senior Information Management Specialist assignment focuses on Google Analytics 4 configuration, data tracking, and stakeholder reporting. You will define events, properties, and dimensions while analyzing user journeys, traffic sources, conversion paths, and web performance. The work connects product, development, UX/UI, business, and IT teams around analytics objectives.Key Responsibilities:Implement and configure GA4 properties, streams, tagging, and debuggingDefine custom events, user properties, and dimensionsBuild GA4 and Looker Studio dashboards for stakeholdersAnalyze behavior patterns, funnels, traffic,



and conversion pathsPresent findings and train teams on analytics reportsRequirements:Google Analytics 4 and Universal Analytics experienceLooker reports, PowerBI, and Microsoft Excel proficiencyGA4 migration, reporting continuity, and data integration experienceAbility to communicate analytics concepts to nontechnical stakeholdersAbility to manage priorities, deadlines, and multiple projectsApply senior GA4 expertise across implementation, dashboards, user journey analysis, and cross-functional Customer Experience analytics.

📌 Senior Ga4 Web Analytics Consultant (Toronto)
🏢 Rubicon Path
📍 Toronto