Turn customer insights into measurable marketing action at Alberta Blue Cross®, using campaign analytics, strategic judgment, and clear recommendations in a hybrid environment. This 12-month temporary Marketing Advisor role connects research, audience needs, competitive analysis, and business priorities with integrated campaign planning. You will define objectives and key performance indicators, establish tracking, interpret results, and improve engagement, leads, conversions, and overall performance. The position also supports content, creative, channel integration, and brand quality. Key Responsibilities:

Use research, insights,



and competitive analysis to guide recommendations Define campaign objectives and performance indicators with partners Ensure tracking and reporting measure marketing effectiveness Develop briefs and strengthen messaging across customer touchpoints Oversee approvals, accuracy, brand guidelines, and quality assurance Requirements:

Degree or diploma in marketing, advertising, communications, or related studies Minimum five years of progressive corporate, agency, or media experience Robust data literacy and ability to interpret dashboards and trends Strategic thinking with practical marketing recommendation skills Microsoft Office proficiency; marketing technology experience is an asset Use marketing strategy, analytics, creative briefing, and optimization expertise to strengthen Alberta Blue Cross® campaign performance.

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📌 Marketing Analytics And Strategy Advisor (Winnipeg)
🏢 Alberta Blue Cross
📍 Winnipeg