Reitmans (Canada) Limited is seeking an experienced Specialist, CRM & Lifecycle Marketing to plan, brief, and execute direct-to-customer activations and messaging for one brand. You will oversee email and SMS campaigns, optimize deliverability and conversion, and collaborate with ecommerce, analytics, and retail operations teams. You will drive segmentation and personalization strategies, manage the calendar around launches and promotions, and contribute to a data-driven approach with testing