ProServeIT is a leading IT solutions provider that specializes in delivering innovative technology solutions to help businesses thrive. With over 20 years of experience, we've established ourselves as a trusted partner in the ever‑evolving world of technology.We’re seeking a strategic Go-to-Market Lead to drive revenue growth through seamless execution of our sales strategy. This role serves as the critical link between sales, marketing, solutioning, and delivery teams, transforming strategy into actionable plans and ensuring every new offering reaches market with precision and impact. You'll architect our Go-to-Market (GTM) execution, build infrastructure that empowers our sales team, and optimize our Microsoft partnership to maximize co-sell opportunities and market success. The role will include a base salary in the range of $65,000-$85,000 with top performers earning more than $100,000 annually.Life at ProServeIT is fast paced, performance‑driven, rewarding, and fun! We value and support our team members' career growth and ongoing professional development. And we recognize their achievements and outstanding results on a regular basis. We work hard and play hard.Key Duties & ResponsibilitiesExecute demand generation strategies for new and existing customer segmentsLead end-to-end GTM processes for new offerings—from ideation through launch and rolloutManage and optimize Microsoft channel relationships, including co-sell opportunities and marketplace initiativesBuild cross-functional alignment to ensure cohesive market executionOwn and maintain the seller playbook with current strategies, competitive positioning,



and best practicesAnalyze sales metrics and pipeline data to identify opportunities and drive performanceDevelop compelling sales assets and presentations in partnership with stakeholdersExtract actionable insights from sales intelligence platformsProduct & Offer DevelopmentConduct product‑market fit assessments using data‑driven analysisEvaluate and integrate Microsoft programmatic offers into ProServeIT's service portfolioCreate executive‑level presentations and business cases for new GTM initiativesEnsure smooth handoffs from development to sales executionChampion the Microsoft partnership and translate partner programs into actionable sales strategiesCoordinate with Microsoft teams to maximize co-sell opportunities and partner incentivesStay current on Microsoft's product roadmap and partner initiativesProfessional Education & Experience5+ years in sales operations, revenue operations, sales enablement, or go-to-market strategyExperience with Microsoft partner programs, co-sell motions, and product ecosystems (nice to have)Proven track record launching current products or services to marketAdvanced PowerPoint skills with ability to create executive‑level presentationsStrong data interpretation and cross‑functional collaboration skillsExperience with CRM systemsExcellent project management and communication abilitiesBachelor’s degree in Business or Computer Science; masters degree isa nice to have.BenefitsCareer development and progressionOpportunities to work with talented and diverse teams, whilst shaping the future of workEqual Opportunity StatementProServeIT values diversity of thought and is proud to be an equal opportunity employer. We are committed to creating a diverse and inclusive environment where all people feel supported, connected, and belonging at work. All applications will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.#J-18808-Ljbffr

📌 Go-To-Market Lead - $65,000 - $85,000 A Year (Toronto)
🏢 Proserveit
📍 Toronto