Lead Buyerlink’s paid social growth from Victoria, BC, combining Meta expertise with strategic ownership of Home Services and Automotive acquisition.

As VP of Paid Media, you will lead strategy and execution while developing a high-performing team. Build, launch, optimize, and scale B2C lead generation across Meta, native, display, and emerging social platforms. Improve lead quality, conversion rates, CPL, and campaign efficiency through disciplined experimentation and explicit performance reporting.

Key Responsibilities

Own paid social and native advertising for two business verticals

Manage campaigns directly in Meta Ads Manager

Scale profitable lead volume while improving quality and CPL

Build testing programs across creative, audiences, offers, and structure





Present insights, risks, recommendations, and investment plans

Requirements

Three or more years in performance marketing

Hands-on Meta campaign setup, optimization, measurement, and scaling

Experience scaling spend to hundreds of thousands monthly

B2C lead generation experience balancing volume, CPL, and quality

Bachelor’s degree or equivalent professional experience

Bring hands-on Meta leadership, analytical rigor, and scalable acquisition expertise to Buyerlink’s Victoria-based growth team.

📌 VP Paid Social Performance Marketing (Winnipeg)
🏢 Buyerlink
📍 Winnipeg