Senior Manager, Insights and Analytics The Senior Manager, Insights and Analytics will be a critical partner in delivering powerful consumer‑centric insights and analysis to unlock growth for Mondelēz Canada.Fixed‑term position, expected end date October 2027.Role Overview Reporting to the Senior Director, Insights and Analytics, this role requires a strong collaborator capable of leading cross‑functional teams and managing projects with a bias for action. You will develop and execute learning plans for the category and brands, and should have experience in custom qualitative and quantitative research, brand building and innovation, Nielsen data, and a curiosity to explore new approaches & methods.ResponsibilitiesUse Insights and Analytics to build a strategic point of view about human experiences.Consult with marketing colleagues to define the scope of strategic initiatives and proactively identify growth opportunities for our categories and brands.Synthesize multiple data sources and research insights that capture human insights, convey ideas, and provoke new growth opportunities.Present research insights that are actionable, compelling, and connected to the business strategy.How you will contributeEffectively deploy brand / category / area insights in the context of global frameworks, ensuring relevancy and integration.Leverage globally implemented U&A; and market structure tools to uncover regional and local consumer, shopper, market and snacking insights, sharing global and regional best practices.Partner with Brand Marketing in shaping the Annual Contract across different areas.Generate behavior‑changing insight and identify effective levers of growth on the category / brand / portfolio,



including innovation and equity.Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping and consumer knowledge.Leverage Brand Guidance System (Brand Tracking).Key Qualities Strategic Partner Acts as a strategic partner to the marketing category director, framing consumer & shopper problems to solve, helping to drive strategic thinking, challenging the team to think outside the box, and operationalizing strategy/plans.Collaborative Partners with marketing to develop and align brand purpose, creative, visual identity, brand architecture and future portfolio; supports annual marketing plans; fosters relationships with research suppliers to provide best‑in‑class, agile insights; connects with keyUS/Global counterparts to adapt best practices for Canada.Insightful Delivers impactful “so‑what’s” and “now‑what’s” by making concrete recommendations rooted in deep consumer, shopper, customer, and business understanding; leverages in‑market tracking tools, custom research and macro thought leadership.Analytical Synthesizes and reports on tracking data and Nielsen data to inform the Marketing team and drive growth; strong analyticalcapabilities and experience with Nielsen data.Influential Storytelling Communicates and persuades by weaving disparate data into a cohesive,



compelling story; influences at alllevels of the organization and works seamlessly with cross‑functional teams.Education / Certifications Bachelor’s Degree required; MBA preferred.Job Specific Requirements7+ years in brand/category insights & analytics leadership roles.Experience leveraging custom qualitative & quantitative data, syndicated quantitative data, Nielsen scan and panel data, social listening, big data, and cutting‑edge tools to unlock powerful insights.Innovative mindset, comfort with ambiguity, thinking outside the box, and challenging the status quo.Strong bias for action, able to drive strategic outcomes through influence and collaboration.Effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action.Ability to pull disparate pieces of data together for a cohesive and insightful consumer story.Robust functional & technical expertise in quantitative, qualitative research & data analytics.Demonstrated experience with agile research tools, methodologies and applications.Understanding of marketing processes, business planning and marketing strategy.The expected base salary range for this position is $131,000.00 to $163,750.00 CAD, depending on several factors such as experience, skills, education, and budget. This role also participates in a highly competitive bonus program with a target of 17%, with the possibility for over‑achievement based on performance and company results.Mondelez offers generous employee benefits, including health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, and enhanced vacation and holiday entitlements.AI may be used as part of the recruitment process and in accordance with local laws. This posting is for a current vacancy.Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.#J-18808-Ljbffr

📌 Senior Manager, Insights And Analytics - C$131,000 - C$163,750 A Year (Toronto)
🏢 Mondelez
📍 Toronto