Bring new product features to market as a hybrid Senior Marketing Manager focused on positioning, launches, and digital subscription growth in Toronto. At The Globe and Mail, this senior marketing role connects product marketing with audience development and brand strategy. You will communicate user benefits that resonate with prospective audiences. Collaboration with Product, UX, and subscriber engagement teams supports audience-facing innovations and long-term subscription growth. Key Responsibilities:
Lead go-to-market strategies for recent product features Develop product positioning, messaging, and launch strategies Communicate user benefits to prospective audiences Analyze campaign performance and audience behaviour Set clear goals and KPIs for initiatives Requirements:
Seven-plus years in product, growth, audience, brand, or content marketing Proven success driving measurable audience growth for sales acquisition Strong digital audience behaviour and content distribution understanding Interest in emerging technology and AI Experience leading and developing a small team Use product storytelling, audience insights, and launch strategy to advance The Globe and Mail’s digital subscription growth.