Lead Dropbox’s lifecycle marketing strategy using segmentation and experimentation to improve customer adoption, retention, and revenue across the customer journey. As Senior Manager of Lifecycle Marketing, you will set strategy, guide investment, and lead a team of lifecycle marketers. You will build programs spanning onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. The work connects customer communication with product growth and measurable business outcomes. Key Responsibilities:

Own lifecycle marketing strategy and roadmap across customer stages Lead, coach, and develop lifecycle marketing team members Build programs using behavior, usage, triggers, and personalization Establish experimentation, measurement, holdouts,



and cohort analysis Build scalable operating models, governance, and planning processes Requirements:

10+ years across lifecycle, CRM, retention, or growth marketing Significant experience hiring, coaching, and leading teams Experience improving adoption, retention, monetization, expansion, or revenue Deep expertise in segmentation, triggers, personalization, and automation Technical fluency across CRM, data, orchestration, and measurement Shape Dropbox lifecycle strategy through team leadership, customer insight, experimentation, and scalable marketing execution.

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📌 Senior Lifecycle Marketing Manager (Winnipeg)
🏢 Dropbox
📍 Winnipeg