Territory Manager – Western Canada (Calgary Based)

Location: Calgary, AB
Job Type: Full-Time | Hybrid / Field-Based
Salary: $60,000 per year + Performance-Based Bonus Opportunities

About the Role

We are seeking a motivated, organized, and results-driven Territory Manager to manage and grow an established portfolio of retail accounts across Western Canada.

This dynamic B2B sales role combines account management, field sales, and business development. The successful candidate will be comfortable working independently, managing competing priorities, building solid customer relationships, and identifying opportunities to increase sales and product distribution.

Strong time management, personal accountability, and resilience are essential. The ideal candidate is proactive, confident handling customer objections, comfortable with rejection, and capable of maintaining consistent productivity in a fast-paced sales workplace.

The position requires regular travel throughout Alberta, with occasional travel to other Western Canadian markets and periodic overnight stays.

Key Responsibilities

- Manage and grow an established portfolio of retail customer accounts.
- Independently plan and execute daily customer visits, outbound calls, and follow-ups.
- Effectively manage time, travel routes, and competing priorities to maximize territory productivity.
- Identify and develop new business opportunities while growing existing accounts.
- Build and maintain strong relationships with retail owners, operators, and key decision-makers.
- Confidently handle customer objections, rejection, and competitive challenges.




- Identify opportunities to increase product distribution, order frequency, and promotional participation.
- Execute product launches, promotional programs, and retail merchandising initiatives.
- Maintain accurate CRM records, customer follow-ups, and activity reporting.
- Consistently work toward established sales, activity, and territory performance objectives.
- Address customer concerns and collaborate with internal teams to deliver solutions.

Qualifications

- Previous experience in B2B sales, territory management, outside sales, account management, or business development.
- Excellent organizational and time-management skills, with the ability to independently manage a busy territory.
- Strong communication, relationship-building, negotiation, and objection-handling abilities.
- Resilient, persistent, and comfortable handling rejection and challenging customer conversations.
- Self-motivated, dependable, and accountable, with the ability to work with minimal supervision.
- Comfortable with frequent customer visits, outbound calling, and prospecting.
- Results-oriented mindset with a focus on customer growth and sales performance.
- Proficiency with CRM systems and Microsoft Office applications.




- Valid driver's license and access to a reliable vehicle.
- Legally authorized to work in Canada.

Preferred Experience

Experience in any of the following industries is considered an asset:

- Consumer Packaged Goods (CPG)
- Convenience and petroleum retail
- Tobacco, nicotine, cannabis, or regulated consumer products
- Beverage and alcohol distribution
- Wholesale and distribution sales
- Retail account management or multi-location B2B sales

What We Offer

- $60,000 annual base salary
- Performance-based bonus opportunities
- Mileage reimbursement
- Extended health and dental benefits
- Paid vacation and personal time
- Employee discount program
- Ongoing training and professional development
- Cooperative team environment
- Opportunity to make a direct impact within a growing organization

Schedule & Work Environment

- Monday to Friday
- Full-time, hybrid/field-based position
- Regular customer visits and outbound sales activity
- Independent territory planning and scheduling
- Travel throughout Alberta and Western Canada as required
- Occasional overnight travel

Pay: From $60,000.00 per year

Benefits:

- Casual dress
- Dental care
- Extended health care
- Paid time off
- Work from home

Ability to commute/relocate:

- Calgary, AB: reliably commute or plan to relocate before starting work (required)

Experience:

- B2B sales: 1 year (required)

Licence/Certification:

- driver's license and access to a reliable vehicle (required)

Work Location: Hybrid remote in Calgary, AB

📌 Territory Manager (Calgary)
🏢 Western Canada CPG
📍 Calgary