Assistant Automotive Sales Manager

Job Title: Assistant Automotive Sales Manager Department: Automotive Sales Reports To: General Sales Manager / Sales Manager Employment Type: Full-Time

Position Summary

The Assistant Automotive Sales Manager supports the Sales Manager and General Sales Manager in overseeing the daily operations of the dealership's sales department. This position is responsible for driving vehicle sales, developing and motivating the sales team, delivering exceptional customer service, and ensuring dealership sales objectives are consistently achieved.

The successful candidate will lead by example, assist with managing sales staff, monitor performance, support deal structuring, and help maintain a professional, customer-focused sales environment.

Key Responsibilities

Sales Leadership & Performance

· Assist the Sales Manager in managing the daily operations of the sales department.

· Help establish, communicate, and achieve monthly and annual sales targets.

· Monitor individual sales consultant performance and provide coaching to improve results.

· Lead by example through active involvement in the sales process.

· Assist with managing sales appointments, walk-in traffic, internet leads, and follow-up activities.

· Help maximize vehicle sales volume, gross profit, and overall departmental profitability.

· Monitor key performance indicators, including closing ratios, lead conversion, units sold, and gross profit.

Team Development & Management

· Assist with recruiting, onboarding, training, and developing sales consultants.

· Conduct regular sales meetings and provide ongoing coaching and feedback.

· Promote accountability, teamwork, professionalism, and a positive working environment.

· Assist in managing staff schedules, coverage, and daily responsibilities.

· Help ensure all sales personnel follow dealership policies and procedures.

Customer Experience

· Ensure customers receive an exceptional buying experience from initial contact through vehicle delivery.

· Assist sales consultants with customer negotiations and objection handling.





· Address customer concerns and resolve sales-related issues professionally.

· Maintain high customer satisfaction and online review standards.

· Ensure consistent follow-up with prospective and existing customers.

Deal Management & Operations

· Assist with reviewing and structuring vehicle sales deals to maximize profitability.

· Work closely with the Finance and Insurance department to ensure a smooth transaction process.

· Ensure accurate completion of sales documentation and adherence to dealership procedures.

· Assist with inventory management, pricing strategies, and merchandising.

· Monitor new and pre-owned vehicle inventory levels and aging.

· Ensure CRM systems are maintained accurately and consistently.

Compliance & Administration

· Ensure sales activities comply with applicable provincial and federal regulations.

· Maintain knowledge of manufacturer programs, incentives, and dealership promotions.

· Support dealership policies regarding customer disclosures, privacy, and ethical sales practices.

· Prepare and review sales performance reports as required.

· Assist with other dealership management responsibilities as assigned.

Compensation

· Competitive compensation package based on experience, attitude, character and a demonstrated ability.

· Family Benefit plan

· Pension Plan

Qualifications & Experience

· Previous automotive sales experience, preferably in a leadership or supervisory role.

· Proven ability to meet and exceed sales targets.

· Strong understanding of automotive sales processes, financing, and dealership operations.

· Experience coaching, inspiring, and developing sales professionals.

· Strong negotiation, communication, and customer service skills.





· Ability to analyze sales reports and performance metrics.

· Proficiency with CRM systems and dealership management software.

· Valid driver's licence and acceptable driving record.

Key Competencies

· Leadership and team development

· Strong sales and closing abilities

· Customer relationship management

· Business and financial acumen

· Problem-solving and decision-making

· Organization and time management

· Accountability and professionalism

· Adaptability in a fast-paced environment

Performance Expectations (KPIs)

The Assistant Sales Manager will be evaluated based on:

· Monthly vehicle sales volume.

· Department gross profit performance.

· Sales consultant productivity.

· Lead response and conversion rates.

· Appointment show and closing ratios.

· Customer satisfaction and online reviews.

- CRM usage and follow-up compliance.
- Inventory turn rate and aging.
- Achievement of dealership sales objectives.

Working Conditions

- Full-time dealership environment.
- Flexible schedule, including evenings and weekends as required.
- Fast-paced, target-driven work environment.
- Regular interaction with customers, employees, and dealership management.

Overall Objective

The Assistant Automotive Sales Manager plays a key role in the dealership's success by supporting sales leadership, developing a high-performing sales team, increasing vehicle sales and profitability, and ensuring an outstanding customer experience.

The ultimate objective is to help create a sales department that consistently meets or exceeds its targets while maintaining the highest standards of professionalism, integrity, and customer satisfaction

Pay: $42,000.00-$58,000.00 per year

Benefits:

- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- Vision care

Ability to commute/relocate:

- North Bay, ON P1B 7M2: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person

📌 Assistant Automotive Sales Manager (North Bay)
🏢 Hopper Buick GMC
📍 North Bay