We're looking for a hands-on Marketing Manager to own the day-to-day marketing of our growing B2B business. You'll be our lead marketer, working directly with senior management and sales, with support from external developers, designers and printers.

Your biggest areas of focus will be our website, HubSpot, email marketing, SEO/SEM and the sales materials our team and dealers rely on. You'll set priorities, run the marketing calendar and show how your work drives leads and sales.

What you'll do

Website and online store

- Own our website and Shopify store: content updates, product pages, photography, landing pages and launches.
- Manage the site through its CMS and brief external developers on larger builds or technical work. (You don't need to write code.)
- Track traffic, behaviour and conversions in Google Analytics and Search Console, and act on what you find.
- Improve search visibility through ongoing SEO.

HubSpot and sales alignment

- Run HubSpot as our central marketing platform, and get more value from what we already pay for.
- Build and maintain contact lists, segments, automated workflows and lead nurturing.
- Work with sales on lead tracking, qualification and hand-off, and connect HubSpot with our website and other systems.
- Create dashboards that show lead flow, campaign results and engagement.

Email and social campaigns

- Plan and send regular newsletters, product announcements and promotions, targeted by customer group and product.
- Ensure social is on brand, active and engaging
- Report on opens, clicks and conversions, and improve over time.

Print and sales materials

- Coordinate brochures, spec sheets, catalogues, price lists, sales presentations, trade show displays and direct mail.




- Work with designers and printers to produce quarterly "Tech reports"
- Work with designers and printers, and with product specialists to keep specs and pricing accurate.
- Keep our branding and messaging consistent everywhere.

Planning and reporting

- Help build the annual marketing plan and own the marketing calendar and budget.
- Coordinate product launches, trade shows and campaigns that support our dealers, distributors and direct sales.
- Keep an eye on competitors and the industry.
- Report regularly to management on results and ROI, with clear recommendations.

What you need

- 5+ years in marketing, including time as the lead or sole marketer at a B2B company.
- Hands-on experience running a company website through a CMS, and working with developers.
- Working knowledge of Google Analytics, Search Console and SEO, and comfort turning data into decisions.
- Hands-on HubSpot experience: lists, segmentation, workflows and reporting.
- A track record of planning and sending email campaigns and measuring their results.
- Strong writing and editing skills.
- Proven ability to run several projects at once on deadline and on budget.

Nice to have

Don't meet every point below? Apply anyway. We'll help you learn what you're missing.

- Shopify experience: product management, merchandising and integrations.




- HubSpot integration with a CRM or e-commerce platform.
- Experience managing print production with designers and printers.
- Trade show or dealer and distributor marketing.
- Comfort with Canva or Adobe Creative Suite for quick design tasks.
- HubSpot or Google certifications.
- Experience in printing industry.

Who you are

- A self-starter who's happy to plan the strategy in the morning and update a price list in the afternoon.
- Commercially minded: you know marketing's job is to help sell.
- Organized and detail-oriented, with a knack for juggling priorities.
- A transparent communicator who works well with sales, management and outside suppliers.
- At home in a small business, where initiative and accountability matter more than titles.

What success looks like in your first year

- Our website is current, well maintained and steadily improving in traffic, search ranking and leads.
- HubSpot is fully set up and used every day by marketing and sales.
- Email campaigns go out on a consistent schedule, targeted and measured.
- Sales and dealers have accurate, professional materials they're proud to use.
- Management gets clear, regular reporting on marketing results and ROI.
- The marketing calendar runs on time, with you in charge of it.

Why join us

This isn't a narrow role in a big department. You'll shape our marketing direction, see the direct impact of your work on the business, and have the ear of senior management from day one.

Pay: $85,000.00-$90,000.00 per year

Benefits:

- Casual dress
- Dental care
- Disability insurance
- Life insurance
- On-site parking
- Vision care

Work Location: In person

📌 Marketing Manager (Mississauga)
🏢 Confidential Organization
📍 Mississauga