Marketing Manager

Overview:

Theralase® Technologies Inc. (“Theralase®”) is a publicly traded Canadian federal corporation (TSXV: TLT; OTCQB: TLTFF) focused on the destruction of cancer, bacteria and viruses consisting of two primary divisions:

1) Drug Division – Preclinical research and clinical development of energy-activated small molecules and the energy systems that activate them to safely and effectively destroy various cancers, bacteria and viruses.

2) Device Division - Manufacturer and distributer of proprietary super-pulsed Cool Laser Therapy (“CLT”) medical lasers, primarily in Canada and the United States, for the treatment of knee pain, and in off-label use, treatment of numerous nerve, muscle and joint conditions. In addition, the Device Division designs and manufactures proprietary medical laser systems used to activate the small molecules in the Drug Division.

Additional information is available at www.theralase.com and www.sedarplus.com

Job Description:

The Marketing Manager (“MM”) will be responsible for:

1) Direct management of a marketing department, personal contribution and effort to generate a high quantity of Marketing Qualified Leads (“MQLs”) for timely submission to the sales department to be further qualified into Sales Qualified Leads (“SQLs”), with a high percentage of the SQLs becoming Theralase® customers (MQL to SQL close ratio), primarily in Canada and the United States and secondarily internationally for Theralase® Cool Laser Therapy (“CLT”) and medical laser systems (“Products”) in straight sales and through a Recurring Revenue Model (“RRM”).

2) Skilled in generating MQLs through various media; including: website, social media, e-mails, banner ads, advertising, trade shows, webinars, partnering with clinical universities, colleges and organizations, et cetera

3) Public relations initiatives to increase positive exposure of Theralase® and its Products in the clinical and patient-centered markets to increase market adoption of the Company’s Products and increase MQLs

- A full-time, in-office position at the Company’s headquarters located in midtown Toronto, easily accessible via public transit.

Qualifications:

· Bachelor’s degree in marketing

- 5 years of proven marketing experience marketing medical devices
- Excellent oral, written and presentation communication skills with an ability to produce and defend well-designed marketing strategies and omplement effective marketing presentations using a variety of oral, written and digital mediums
- Excellent command of the English language (verbal and written)




- Strong leader, with an ability to effectively train, mentor and manage their marketing team to surpass their marketing performance objectives and achieve/surpass Key Performance Indicators (“KPIs”)
- Strong proficiency with Microsoft Office Suite (Word, Excel, Outlook, Power Point, Publisher), Adobe suite of products (Photoshop, InDesign, Illustrator) and a variety of other marketing and design programs, such as Canva
- Proven ability to achieve / exceed marketing performance objectives
- Self-disciplined, self-motivated and professional in demeanor with ability to take initiative
- Team player with a proven ability to build positive relationships at all levels of an organization; especially with healthcare practitioners, their marketing team and senior management
- Polished individual who remains calm and focused under pressure
- Deadline orientated with an ability to meet tight deadlines
- Personally committed to focus, deliver and be accountable for their performance
- Organized, with an ability toprioritize, possessing excellent attention to detail and accuracy
- Enjoys working in a challenging and fast growth environment

Responsibilities:

Achieve / exceed weekly / monthly / quarterly and annual MQL generation objectives

- Research, analyze and compile a one year rolling marketing strategy, to be updated quarterly, with clearly defined marketing performance objectives (quantity and quality of MQLs) for themselves and their team and present it to senior management for review and approval
- Execute and optimize on the one year rolling marketing strategy to achieve / exceed marketing performance objectives (quantity and quality of MQLs)
- Provide daily management and hands-on leadership to the marketing team to achieve / exceed marketing performance objectives in Canada and the US
- Mentor and train the marketing team in the completion of their marketing performance objectives
- Track marketing performance objectives of all marketing employees and territories through a cloud-based Customer Relationship Management (“CRM”) program
- Analyze performance of each marketing employee and each marketing campaign, prior to launch and after completion,



in real time via the CRM / Excel spread sheets using the following criteria: new MQL generation (quantity), conversion ratio of MQLs to SQLs (quality), time to close to sale (time), cost per MQL (cost), cost per SQL (cost) and cost per sale (cost)
- Design and deliver marketing assets in digital, video and print versions to MQLs (product brochures, patient brochures, practitioner testimonials, patient testimonials, posters, et cetera) to achieve / exceed marketing objectives
- Generate MQLs through various media, including: video, digital and print (website, social media, email blasts, digital and print advertising, promotions, special offering, seminars, webinars, speaking engagement tradeshows, customer and patient testimonials, Theralase® Certified Laser Centre, Wall of Fame, et cetera)
- Host and lead weekly marketing meetings with the marketing team to discuss and provide feedback on marketing performance objectives to date, opportunities for improvement, new opportunities to generate additional or better qualified MQLs and as a team adjust the marketing strategy mix to achieve / exceed marketing performance objectives
- Compile and present a 1 page executive summary of status to marketing performance objectives (current MQL generation (quantity), conversion ratio of MQLs to SQLs (quality), time to close (time), cost per MQL (cost), cost per SQL (cost) and cost per sale (cost)) to senior management on a weekly basis, status to date, opportunities for improvement and roadblocks
- Mentor the marketing team utilizing proven marketing techniques to significantly grow the quality and quantity of MQLs in defined territories from the following healthcare practitioner verticals: chiropractors, physical therapists, athletic therapists, registered massage therapists, podiatrists, chiropodists, naturopathic doctors and veterinarians
- Incentivize the marketing team with special programs / awards / commissions to drive performance and achieve / exceed marketing objectives

Compensation:

- $80,000 to $120,000 base, full-time salary, commensurate with experience
- Employee benefits and stock options (subject to board of director’s approval)

Please send your resume for review and consideration. Only candidates, who are being considered for the HRC position will be contacted.

Pay: $80,000.00-$120,000.00 per year

Perks:

- Dental care
- Extended health care
- On-site gym
- On-site parking
- Stock options
- Vision care

Education:

- Bachelor's Degree (required)

Experience:

- Marketing Management: 5 years (required)

Work Location: In person

📌 Marketing Manager (East York)
🏢 Theralase Technologies
📍 East York