Shape AMI’s digital audience strategy through analytics, accessibility, and cross-platform growth while strengthening content discovery for diverse audiences.

Reporting to the President and CEO, the Director, Digital Strategy develops and implements strategies strengthening AMI’s digital presence. The role oversees digital content, audience engagement, platform performance, and cross-functional delivery. It connects analytics, trends, accessibility, and organizational priorities across AMI’s digital ecosystem.

Key Responsibilities:

- Develop strategic plans for digital reach, discoverability, accessibility, and audience growth
- Define digital strategy using analytics, insights, and trends
- Manage AMI’s website and AMI-plus content
- Oversee digital marketing, promotion, video,



and multimedia content
- Analyze metrics and test improvements across digital platforms

Requirements:

- Degree in digital media, communications, marketing, business, or equivalent experience
- 10 years’ digital or interactive media experience
- At least five years leading a team
- Knowledge of content management systems, analytics, AI tools, and CRM systems
- Robust writing, editing, storytelling, and analytical skills

Lead AMI’s digital growth with audience strategy, accessible content, analytics, and strong cross-functional project leadership.

📌 Director Digital Audience Strategy (Toronto)
🏢 Accessible Media
📍 Toronto