Shape AMA Travel’s digital experience through analytics and online channel management in a hybrid position focused on member conversion.

As Travel Product and Sales Digital Experience Strategist, you will advance AMA Travel’s digital growth strategy. You will gather requirements, align stakeholders, and translate business priorities into deliverable online solutions. The work combines digital experience, content management, performance reporting, and continuous improvement.

Key Responsibilities:

- Advance Travel’s digital product experience and conversion strategy
- Analyze member behaviour, funnels, bookings, and digital defects
- Coordinate requirements, testing, readiness, and implementation
- Maintain accurate, compelling Travel website content
- Champion AI, Lean,



and automation initiatives

Requirements:

- Diploma or degree in digital marketing, business, tourism, or technology
- Three to four years of related digital project experience
- Digital marketing experience; e-commerce experience is an asset
- Robust project coordination, communication, and organizational skills
- Data analysis, reporting, Microsoft Office, and digital tools proficiency

Use digital strategy, member insight, and performance analysis to improve AMA Travel’s online journeys and sales conversion.

📌 Travel Digital Experience Strategist (Edmonton)
🏢 AMA - Alberta Motor Association
📍 Edmonton