Lead, WELLTrust Consent & Patient Experience Program

Marketing Vancouver, BC, CA

Salary Range: $115,000.00 To $135,000.00 Annually

Entity: WELL Health Technologies Corp. - Marketing

Position Title: Lead, WELLTrust Consent & Patient Experience Program

Salary Range: $115,000 - $135,000 CAD per annum

Job Class: Full Time, 12-Month Contract (with potential extension or conversion to a permanent role)

Reports to: SVP, Strategic Partnerships & Marketing

Work Location: WELL Vancouver Office (preferred); Toronto considered for the right candidate

About the Company:

WELL Health Technologies is an cutting-edge technology-enabled healthcare company whose overarching objective is to positively impact health outcomes by leveraging technology to empower and support healthcare practitioners and their patients. WELL is publicly traded on the Toronto Stock Exchange under the symbol "WELL". As the largest clinic network in Canada, operating under the WELL Health Clinic Network brand, we have 275+ clinics across the country. Our team includes over 3,400 WELL Care Providers, facilitating more than 4.2 million patient interactions each year. The company has built a comprehensive practitioner enablement platform spanning EMRs, practice management, telehealth, patient engagement, billing and Revenue Cycle Management (RCM), data protection solutions and more. For more information, visit www.well.company and wellclinics.ca.

Position Summary:

WELLTrust is WELL's enterprise consent and patient trust foundation. It underpins patient relationships across the WELL ecosystem. We're looking for a senior, high-agency leader to be the single accountable owner of WELLTrust.

You will blend program leadership,



marketing and lifecycle expertise, and technical fluency. In Year 1, you will be hands-on: standing up the program, driving consent growth and adoption, delivering tangible value across the organization, and making sure commitments become results. Through Year 1 and beyond, you'll scale what you've built and expand into broader ownership of the patient experience.

The Mandate

- Be the single accountable party for WELLTrust across the enterprise, as a lead-in to broader patient experience accountability.
- Tie every priority back to unlocking value for patients and the WELL ecosystem.
- Own and report against a WELLTrust OKR set, including enterprise consent volume, conversion and consent activation.
- Operate as part of the Marketing team, hands-on in implementation and solutioning.

What You Will Be Doing:

Core Priorities

- Build patient trust and engagement.
- Grow the consent footprint.
- Establish the infrastructure needed to support the program.
- Build and run the patient communications program.

Consent Growth: Clinic Adoption and Channel Expansion

- Build and run a clinic-by-clinic adoption plan across live clinics. Identify low-adoption sites, root-cause the issues (workflow, training, user experience, patient flow), and drive fixes.




- Evaluate in-clinic workflows and work with clinic managers and on-site staff, so the consent workflow is consistently used, not just installed.
- Expand consent capture beyond clinics, in priority order: direct-to-patient telehealth, patient-facing websites, online appointment booking and other engagement channels, plus diagnostic clinics.
- Make sure existing web and portal consent opportunities are actively used.
- Apply patient communication and marketing techniques to improve consent conversion.
- Optimize the patient journey from consent to participation, such as program enrollment and referrals.

Patient Communications

- Establish a single governance model for patient communications across business units, to prevent over-messaging and opt-outs.
- Design patient lifecycle programs, including onboarding, nurture, re-engagement and education, that build trust and support ongoing engagement.
- Work collaboratively with marketing experts on communication strategy and implementation of related programs.

Data Readiness & Activation

- Act as the business-side interface to the IT and Data team. Gather requirements and translate them into technical direction across identity, consent, CRM, EMR and data platforms.
- Track consent linkage, EMR connectivity and data-pipeline readiness. You coordinate this work; you don’t build the pipeline yourself.
- Maintain visibility into data quality and consent withdrawal handling, in order to optimize program effectiveness.
- Report on the full consent funnel, from exposure through conversion to activation, keeping different consent types strictly separate in tracking and reporting.

Program Governance

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📌 Lead, WELLTrust Consent (Vancouver)
🏢 WELL Health Technologies
📍 Vancouver