Shape AMA Travel’s digital experience strategy through analytics and online journey optimization in a hybrid work model. Drive measurable member growth.

As Travel Product and Sales Digital Experience Strategist, you will guide digital initiatives across AMA Travel. You will translate business priorities into requirements, collaborate with Digital Experience, Marketing, IT, and vendors, and improve discovery, planning, and booking journeys. The work combines digital marketing, product coordination, content management, and performance analysis.

Key Responsibilities:

- Advance Travel’s digital growth strategy and product experience
- Report on digital performance, member behaviour, and opportunities
- Optimize website merchandising, journeys, funnels, and booking paths
- Coordinate requirements, readiness, testing, implementation,



and stakeholders
- Lead AI, Lean, crisis, and website content initiatives

Requirements:

- Diploma or degree in digital marketing, business, tourism, or technology
- Three to four years of digital project or marketing experience
- Experience with travel or technology-adjacent customer environments
- Solid communication, presentation, organization, and data analysis skills
- Microsoft Office proficiency and digital collaboration tool comfort

Bring digital strategy, analytics, stakeholder coordination, and travel experience to strengthen AMA Travel’s online member journeys and conversion.

📌 Travel Digital Experience Strategist (Edmonton)
🏢 Alberta Motor Association
📍 Edmonton