Lead customer insights for Aritzia in Vancouver or Seattle, using segmentation and analytics to shape targeting, personalization, and performance.

As Senior Manager or Manager, Customer Insights, you will operationalize insights at scale. Partner with Marketing, Digital, and Executive stakeholders to answer business questions, explain performance, and uncover customer behaviours. Your work will establish measurement and support customer value.

Key Responsibilities:

- Own segmentation strategies for campaigns and seasonal moments
- Develop briefs and share insights at planning checkpoints
- Define meaningful metrics and behaviors driving performance
- Analyze customer behavior, trends, and tactics over time




- Define data requirements for personalization and roadmap initiatives

Requirements:

- Strong business acumen translating data into measurable opportunities
- Deep experience with insights, segmentation, and performance data
- Solid storytelling for senior leaders and cross-functional partners
- Ability to connect business needs with technical capabilities
- Ability to leverage AI and emerging capabilities

Bring customer analytics, strategic storytelling, and segmentation expertise to Aritzia’s Customer team in Vancouver or Seattle.

📌 Senior Manager Customer Insights (Vancouver)
🏢 Aritzia
📍 Vancouver