Shape integrated media plans at Initiative using media research, client communication, and buying expertise within a flexible hybrid model. Present analysis that advances client objectives.

As a Senior Media Planner, you will manage Initiative’s media planning product within an integrated team. Prepare proposals, evaluate opportunities, oversee buys, and ground executions in insights and experience. The work supports brands including Amazon, RBC, LEGO, Nintendo, and Canada Goose.

Key Responsibilities:

- Prepare and present integrated media plans, proposals, and analysis
- Evaluate media opportunities, trends, issues, and partner proposals
- Manage client expectations, schedules, deadlines, and conversations
- Maintain plans, evaluate performance, and coordinate media buying




- Control budgets, reports, buys, and campaign post reports

Requirements:

- Minimum two years’ integrated media planning experience
- Experience within an integrated advertising agency
- Proficiency with Explicit Decisions, Vividata, Neilson, and Prisma
- Excellent written, verbal, organizational, and time-management skills
- Proficiency in Microsoft Office Suite and collaborative work

Bring media planning, client service, research tools, and buying expertise to Initiative’s integrated media team and global brand portfolio.

📌 Senior Media Planner Initiative (Canada)
🏢 Interpublic
📍 Canada