Description

About the role

United Imaging is entering the Canadian market. You will lead this entry and build the business across CT, MR, molecular imaging, X-ray and ultrasound. You will work through a combination of channel partners and direct relationships with key accounts, with the support of our global headquarters and our North American organization.

Responsibilities

- Strategy and results
- Build and execute United Imaging’s market-entry strategy and annual business plan for Canada, with full accountability for order intake, revenue and margin.
- Set priorities by province, modality and customer segment, and align our product registration roadmap with the public tender calendar.
- Channel partners
- Recruit, onboard and manage business partners under United Imaging’s partner management framework: assess candidates, negotiate agreements with headquarters, set targets, and review partner performance every quarter.
- Make sure partners keep transparent pipeline and forecast data in our CRM, so that supply and service capacity can be planned ahead of demand.
- Public tenders and key accounts
- Lead our tender strategy with provincial health authorities, group purchasing organizations and vendor-of-record programs. Own bid qualification, pricing approvals and bid quality, working with our partners.
- Win and grow key accounts — academic and research hospitals, community hospitals and private imaging groups — and establish our first reference and demonstration sites in Canada.
- Engage clinical leaders, biomedical engineering, procurement teams and hospital foundations early, well before tenders are issued.
- Work closely with our research collaboration team to convert collaborating institutions into commercial customers and reference sites.
- Cross-functional leadership
- Coordinate support from global headquarters and the U.S. organization across product, clinical applications, service, supply chain and regulatory affairs, including Health Canada licensing and provincial requirements.




- Work with our service organization so that the first installations meet their installation, response-time and uptime commitments.
- Represent United Imaging with industry associations and other stakeholders, and build customer confidence in our compliance, cybersecurity and data privacy practices.
- Share market, tender and competitive insights with headquarters on a regular basis, and build the Canada team as the business grows.

What success looks like in the first 12–18 months:

- Partner agreements in place for our priority provinces and modalities.
- Qualification on priority vendor-of-record or group purchasing agreements.
- First reference sites for CT, MR and PET/CT.
- Order intake delivered against the annual plan, with a qualified tender pipeline for the following year.

Requirements

- Bachelor’s degree or higher in biomedical engineering, life sciences, medicine, business or a related field; an MBA is an asset.
- 10+ years of sales or business development experience in the medical device industry, including at least 5 years selling diagnostic imaging capital equipment (CT, MR, PET/CT, X-ray or interventional) to hospitals.
- Experience managing distribution partners or leading a sales team against a quota, and owning a business plan or P&L.;
- In-depth knowledge of hospital procurement and public tendering in Canada, and a track record of winning competitive tenders.
- An established network of relationships with imaging leaders, biomedical engineering and procurement teams at hospitals and imaging groups is a robust asset.
- Proven track record of opening a new market or building a new brand from the ground up.
- Ability to work effectively with a global headquarters across cultures and time zones, and to operate with a small team in the early stages.
- Fluency in English; professional proficiency in French is strongly preferred; Mandarin Chinese is an asset.
- Willingness to travel about 50% of the time within Canada, with periodic travel to the United States and China.
- Legally entitled to work in Canada.

📌 Business Development Director - Canada (Toronto)
🏢 United Imaging - North America
📍 Toronto