About the job

Content & Video Marketing Coordinator – Lakeland Farm & Ranch

Location: Stonewall, Manitoba (Hybrid, Full-time)

Starting Salary: $50,000 – $60,000 + performance bonus

About Lakeland

Lakeland Farm & Ranch Direct is a trusted leader in livestock handling equipment, serving producers across North America. But what really sets us apart is our people. We’re a tightknit crew who lives by our core values: honesty, humility, innovation, and an appetite for “getting stuff done.

Purpose with Impact – Everything we build, and market is designed to “make life easier” for farmers and ranchers, so you’ll see your work translate directly into real-world results.

Culture of Growth – You’ll collaborate daily with teammates who celebrate wins (big and small), own mistakes without excuses, and constantly ask “why not?” when tackling new challenges.

Tools & Autonomy – From day one you’ll have access to HubSpot, SEMrush, and a sandbox for experimenting with fresh ideas—plus the freedom to drive your own projects.

Community & Camaraderie – We mix rural grit with marketing creativity: buzzing about new campaigns, ringing the victory gong when deals close, and sharing a laugh over barnyard pun.

If you’re hungry to learn, eager to innovate, and ready to help shape the future of agriculture marketing, saddle up, Lakeland is where your next adventure starts.

About the Role The Content Marketing Coordinator is the Swiss Army knife who keeps our video content machine humming. You’ll shoot marketing content of all types, edit video for social media purposes, manage our content calendar, assist with builingd out e-newsletters & occasionally update our WordPress site (product photos, video embeds; the works). You’re a roll up your sleeves doer who loves asking “Why not?” as much as “Why?”- and you chase success like you’re starving.

Key Responsibilities

Own Video Production & Editing – Edit Lakeland’s long-form YouTube videos, Shorts, Reels, product walkthroughs, customer testimonials and other video content from raw footage through to final delivery. Maintain consistent pacing, branding,



audio, colour and overall production quality across every video.

Coordinate Video Shoots – Plan and schedule product shoots, customer testimonials, ranch visits and other video projects. Coordinate with customers, ambassadors, sales staff, videographers and internal teams to ensure shoots are organized and everyone knows where they need to be and when.

Plan & Manage Video Content – Maintain the video production calendar, keep upcoming projects organized and ensure footage moves efficiently from filming through editing, review and publishing.

Capture Compelling Content – Assist with and participate in product shoots, customer visits and other Lakeland content days. Capture high-quality product demonstrations, interviews, B-roll and lifestyle footage that showcases Lakeland equipment in real-world use.

Support Social Content – Turn Lakeland’s larger video projects into platform-ready content for YouTube, Meta, LinkedIn and other social channels, including shorter edits, clips and supporting creative assets.

Create Marketing Assets – Produce and edit visual content for paid advertising, social media, email campaigns, the Lakeland website and product launches while maintaining Lakeland’s brand standards.

Keep the Website Fresh – Assist with updating product pages, videos, imagery, blog content and other resources on Lakeland’s WordPress website as required.

Design & Build Eblasts – Build Lakeland’s weekly e-newsletters and support the marketing team with the imagery, video and creative assets required for email campaigns.

Qualifications & Skills

Social Media Savvy – Comfortable creating, scheduling, and optimizing content across Meta, LinkedIn, Reddit, and YouTube,



while keeping the content calendar organized and on track.

Email & CRM Experience – Experience building, segmenting, and analyzing campaigns in HubSpot or a similar platform, with an understanding of clean contact data, lists, workflows, and campaign performance.

Brand Guardian – You understand how to work within established brand standards and can consistently maintain Lakeland’s tone, visual identity, and messaging across every channel.

Highly Organized & Detail-Oriented – You’re comfortable managing multiple projects, deadlines, content calendars, spreadsheets, and moving pieces without letting details slip through the cracks.

Strong Communicator – Excellent written and verbal communication skills, with the ability to turn technical product information into explicit, engaging content that resonates with farmers, ranchers, and livestock producers.

Video & Visual Content Skills – Highly comfortable shooting, editing, and producing video content using tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms. You understand how to turn livestock equipment into engaging, polished, and cinematic content.

Rural Lifestyle Enthusiast – A genuine interest in agriculture, livestock, farming, ranching, or the rural lifestyle helps you understand our customers, our products, and the world Lakeland operates in.

Creative Mindset – You’re willing to think differently, bring forward new ideas, experiment with creative concepts, and find better ways to tell Lakeland’s story.

Collaborative Attitude – You bring a positive, solutions-focused approach to the team and work well across departments while upholding Lakeland’s values of professionalism, respect, accountability, and customer-first service.

Our Core Values

· We Do the Right Thing - Integrity in every email, every invoice, every interaction.

· We Own Our Mistakes - Humble pie tastes better when shared - and followed by quick fixes.

· We Question “Why Not?” - Curiosity fuels agility.

· We Chase Success Like We’re Starving - Goals are meant to be devoured.

📌 Content & Video Marketing Coordinator (Winnipeg)
🏢 Lakeland Farm and Ranch Direct
📍 Winnipeg