Career Opportunity (November 2026)

Job Opportunity: Director, Marketing

Position Type: Full-time, permanent, remote

Location: Canada (with national travel as required)

About JA Canada & the Canadian Business Hall of Fame

Junior Achievement (JA) Canada is hiring a Director of Marketing accountable for ensuring that JA Canada's marketing function operates as a strategic, collaborative, and results-driven contributor to the organization's national growth, reputation, engagement, and mission impact.

JA Canada serves as the national headquarters for Junior Achievement in Canada. As a member of JA Worldwide, JA Canada has partnered with the Canadian education system and volunteers since 1955 to deliver financial health, work readiness, and entrepreneurship programs. All JA programs are designed to inspire and prepare youth to succeed in the global economy.

Through a network of 15 regional offices nationwide, and employing best in class digital learning management systems and platforms, JA Canada delivers over 530,000 student learning experiences annually.

Our motto: Success Starts Here!

Supporting its mission, JA Canada created and annually hosts the Canadian Business Hall of Fame (CBHF) Induction Ceremony and Celebration (gala-style fundraising event), to recognize outstanding business leaders, their contributions to the Canadian economy, and who serve as role models for youth.

About the Role The Director of Marketing provides strategic leadership and direction for JA Canada’s national marketing, brand, communications, audience engagement strategies, and oversight of signature event properties (Canadian Business Hall of Fame).

As a member of the organization's leadership team, the Director is responsible for developing and executing an integrated national marketing strategy that elevates the JA Canada brand, strengthens organizational reputation, increases awareness of JA's programs and impact, and supports organizational growth and sustainability.

The Director is both an individual contributor responsible for annual initiatives and special projects and a team leader of the national marketing department establishing clear priorities, objectives, performance measures, and accountability structures to ensure marketing initiatives deliver measurable results.

The role works collaboratively with national leadership, corporate partners & donors, JA's regional organizations, to ensure a cohesive national brand and effective marketing support across the country. The Director will be charged with establishing structures and processes for enhanced shared services and support of JA’s local/ regional marketing.

The successful candidate is a strategic and results-oriented marketing leader who combines strong brand and communications expertise with digital marketing capabilities, content creation, creative thinking, data-driven decision-making, and the ability to lead and inspire a high-performing team.

About the Marketing & Events Team:

Reporting to the Chief Development Officer, the Director of Marketing will lead a team of two Senior Managers of Marketing each with a hybrid business partner and channel accountability; two Marketing Coordinators dedicated to programs & regional office communications, and social media; and a Manager of the Canadian Business Hall of Fame & Events.

Experience and Qualifications

- 10+ years of progressive marketing and communications experience, including significant leadership responsibility.




- Min 5 years of experience leading departments, managing, and developing teams in the charitable/not-for-profit, education, or youth development sectors
- Bachelor's degree in Marketing, Communications, Public Relations, or a related discipline. A master's degree or relevant professional designation is an asset.
- Demonstrated experience developing and executing integrated marketing strategies at an organizational or national level.
- Proven experience managing multi-channel marketing campaigns, brand development, digital marketing, and communications strategies.
- Public relations (PR), advertising, and paid media experience required.
- Strong understanding of digital marketing platforms, website strategy, analytics, marketing automation, SEO, social media, and content development.
- Demonstrated experience developing KPIs, measuring performance, managing budgets, and reporting results to senior leadership.
- Experience planning and executing large scale events, with particular emphasis on signature fundraising event properties, award events.
- Human interest storytelling, video &/or documentary production experience.
- Experience working across and localizing marketing for multiple geographic regions, business units, or a federated organizational structure.
- Strategic and crisis communications expertise is an asset.
- Bilingualism in English and French is an asset.
- Requires proficiency and strength working with the following tools: Canva, Microsoft Office Suite, Project management tools (e.g. Asana)
- Experience working with the following tools is an asset: Website management experience (Wordpress), Adobe Creative Suite, Generative AI + LLM AI tools, Google Analytics, Social Media Management Tools (e.g. Sprout)

Salary The salary range for this position is $100,000 to $125,000. JA Canada is committed to fair and equitable compensation. Placement within the salary range will depend on the successful candidate's experience, qualifications, and demonstrated competency.

Review full posting for Core Competencies, Detailed Duties and Responsibilities https://jacanada.org/careers/

Summary Duties and Responsibilities

1. National Marketing Strategy

- Develop and lead integrated national marketing strategy, annual marketing objectives, priorities, budgets, and implementation plans.
- Identify opportunities to increase brand awareness, audience engagement, program participation/ reach.
- Lead the development of national marketing campaigns and initiatives
- Monitor market trends, audience insights, emerging technologies

2. Brand Management and National Positioning

- Provide strategic oversight of the JA Canada brand ensuring consistency, relevance, and alignment across national and regional activities.
- Develop compelling narratives that communicate JA's mission, programs, and impact.
- Champion storytelling and impact communications that demonstrate the difference JA makes in the lives of young people.

3. Digital Marketing and Audience Engagement

- Guide the organization's digital marketing strategy, including website development, social media,



email marketing, “go to market” plans, search engine optimization, paid digital campaigns, and content strategy.
- Leverage digital channels and marketing automation.

4. Content, Communications, Media, Public Relations and Thought Leadership

- Provide strategic oversight of national communications, media relations, and public relations.
- Set the agenda and content strategy for paid media, working with vendors and publishers to produce best-in-class mission-aligned content and profiles.
- Support communications related to organizational announcements, national initiatives, partnerships, events, and impact reporting.

5. National Signature Events, Brand Platforms & Communications

- Provide leadership to the Manager of the Canadian Business Hall of Fame & Events who is responsible for executing JA Canada’s signature fundraising event and year-round management of the CBHF brand and property.

6. Team Leadership and Performance Management

- Lead, manage, mentor, and develop a marketing and communications team: establish clear roles, responsibilities & objectives; conduct performance reviews, provide coaching
- Ensure appropriate allocation of resources, workload management/ prioritization.
- Establish effective team processes, workflows, project management practices, and accountability structures, particularly to support an enhanced shared services function.

7. Network, Regional Collaboration and National Alignment

- Align with JA Worldwide and JA Americas on global brand initiatives
- Work closely with JA regional organizations to understand local marketing needs and support the execution of national priorities.
- Develop marketing tools, templates, resources, and campaigns that can be implemented regionally.

8. Marketing Performance Measurement, Analytics and Accountability

- Establish a national marketing measurement framework with transparent objectives, and KPIs
- Develop and maintain a marketing dashboard.
- Develop and execute annual brand awareness and favorability surveys.
- Present regular performance reports, insights, and recommendations

9. Budget and Resource Management

- Develop and manage the national marketing and communications budget.
- Allocate resources effectively
- Manage external agencies, consultants, creative vendors, and media relationships.
- Leverage partnerships, in-kind contributions, and shared resources to maximize marketing reach and impact.

Application Process

To: [email protected]

Cc: [email protected]

Subject: "JA- Director, Marketing- YOUR NAME”

Attach: Cover Letter and Resume

- Interested candidates are invited to submit their resume with a cover letter that highlights alignment to the position qualifications.
- Note direct LinkedIn applications will not be considered.
- Candidates are encouraged to apply as soon as possible. Applications will be reviewed on a weekly basis. Posting will remain open until a suitable candidate is secured.
- As part of JA Canada’s recruitment process, shortlisted applicants may be contacted by Cenera, an external recruitment partner working on behalf of JA Canada.
- We thank all candidates for their interest in advance. Based on anticipated volume of applicants, we will only respond to successful applications.
- An offer of employment with JA Canada is conditional upon the successful completion of a background verification check, subject to applicable laws and regulations.

📌 Director, Marketing (Canada)
🏢 JA Canada
📍 Canada