Lead B2B demand generation and ABM programs for Descartes from Canada, working remotely while supporting North American pipeline growth and Sales alignment.

As Marketing Manager, you will manage integrated demand programs across North America. Your work will span account-based marketing, webinars, events, campaign execution, and CRM reporting. You will translate business goals into focused programs, coordinate stakeholders, and optimize activity for qualified pipeline contribution.

Key Responsibilities:

- Develop and manage end-to-end North American demand programs
- Build ABM campaigns for priority accounts and verticals
- Coordinate lead routing, source tracking, and CRM reporting
- Track campaign, event, and webinar performance
- Manage timelines, budgets, vendors, and cross-functional workstreams

Requirements:

- Five or more years of B2B marketing experience
- Focus on demand, ABM, field, or program marketing
- Experience owning integrated North American programs
- Experience running webinars, events, and campaigns
- CRM and marketing tool proficiency, preferably Microsoft Dynamics

Bring strategic planning, program management, and CRM expertise to scale measurable demand programs across Descartes North America.

📌 B Demand Generation Marketing Manager (Alton)
🏢 Descartes Group
📍 Alton