Marketing DirectorLocation: Toronto, ON, Canada

Work Model: Full-time, Remote

Department: Marketing

Reports to: Founder / CEO

About PiworaPiwora is a digital platform designed to help people discover, save, organize, and share valuable resources from across the web. Often described as Pinterest for links, Piwora enables users to curate collections of websites, tools, and resources while discovering similar recommendations and human-picked alternatives.

Our mission is to make discovering and organizing information more intuitive, meaningful, and community-driven. By combining human curation with intelligent discovery, Piwora helps people find valuable resources beyond traditional search engines and algorithm-driven recommendations.

As an emerging technology startup, we're building a new approach to online discovery and curation. We value creativity, experimentation, user-centric thinking, and a collaborative mindset.

About the RolePiwora is looking for an experienced and strategic Marketing Director to lead its marketing vision, establish a strong brand presence, and accelerate user acquisition and business growth.

In this role, you will own the overall marketing strategy, from defining brand positioning and developing go-to-market plans to executing growth initiatives and building meaningful relationships with users and partners.

You will lead marketing efforts across digital channels, content, social media, partnerships, and community engagement. Working closely with the founder and product team, you will translate business objectives into effective marketing strategies, identify growth opportunities, and build a scalable marketing operation.

This is an prospect for a hands-on marketing leader who enjoys working in an early-stage technology environment, taking ownership, testing new ideas, and turning creative strategies into measurable results.

Key Responsibilities1. Marketing Strategy & Leadership

- Develop and lead Piwora's overall marketing strategy in alignment with company objectives.
- Define brand positioning, messaging, value propositions, and market differentiation.
- Establish short-term and long-term marketing plans, priorities, and budgets.
- Identify market opportunities, emerging trends, and competitive advantages.
- Build and lead a high-performing marketing team as the company grows.

2. Growth Marketing & User Acquisition

- Develop and execute strategies to increase platform awareness, user acquisition, activation, and retention.
- Design and optimize multi-channel growth campaigns across organic and paid channels.
- Identify and experiment with new growth opportunities, acquisition channels,



and marketing initiatives.
- Develop referral, community-driven, and engagement strategies to encourage organic growth.
- Monitor the user journey and identify opportunities to improve conversion rates.

3. Brand Development & Content Marketing

- Build a consistent and recognizable brand identity across all marketing channels.
- Lead content strategy and oversee the creation of engaging marketing materials.
- Develop storytelling and messaging that clearly communicate Piwora's value and product benefits.
- Oversee social media strategy, community engagement, and brand communications.
- Establish Piwora as a trusted voice in online discovery, digital resources, and content curation.

4. Digital Marketing & SEO

- Lead digital marketing initiatives, including SEO, search engine marketing, email marketing, and social media campaigns.
- Develop strategies to improve organic search visibility, website traffic, and audience engagement.
- Manage paid advertising campaigns and optimize performance across relevant platforms.
- Leverage analytics and marketing technologies to measure campaign effectiveness.
- Explore emerging marketing channels, tools, and technologies, including AI-powered marketing solutions.

5. Market Research & Competitive Analysis

- Conduct market research to understand target audiences, customer needs, and industry trends.
- Analyze competitors and identify opportunities for product and brand differentiation.
- Use customer feedback, behavioral data, and market insights to inform marketing decisions.
- Develop audience segmentation and positioning strategies for key markets.

6. Partnerships & Go-to-Market Strategy

- Identify and establish strategic partnerships with relevant brands, creators, communities, and industry organizations.
- Lead go-to-market strategies for new product features, launches, and initiatives.
- Collaborate with product and business teams to align marketing activities with product development and company goals.
- Develop campaigns and partnerships that increase brand credibility, reach, and platform adoption.

7. Performance & Team Management

- Establish marketing KPIs and regularly evaluate performance against business objectives.
- Manage marketing budgets, resources,



and external agency or vendor relationships.
- Prepare performance reports and communicate insights and recommendations to leadership.
- Build effective marketing workflows, processes, and team structures.
- Mentor team members and foster a culture of creativity, accountability, and continuous improvement.

Qualifications & Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A master's degree or equivalent experience is an asset.
- 5+ years of progressive marketing experience, including experience in a leadership or management position.
- Proven experience developing and executing successful marketing and growth strategies.
- Strong understanding of digital marketing, SEO, content marketing, social media, and paid acquisition.
- Experience with brand development, positioning, and go-to-market strategy.
- Demonstrated ability to drive user acquisition, engagement, and retention.
- Strong analytical skills and experience with marketing analytics platforms, performance metrics, and data-driven decision-making.
- Experience in market research, competitive analysis, and audience segmentation.
- Excellent communication, leadership, project management, and stakeholder management skills.
- Experience building, managing, and mentoring marketing teams.
- Familiarity with SaaS, consumer technology, digital platforms, or online communities.
- Experience working in an early-stage startup or high-growth technology company is a strong asset.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

What Success Looks Like
- Establishing a clear and differentiated market position for Piwora.
- Increasing brand awareness and building a recognizable presence within target communities.
- Driving consistent growth in new users, platform engagement, and user retention.
- Developing scalable and cost-effective acquisition channels.
- Building strategic partnerships that expand Piwora's reach and credibility.
- Creating a data-driven marketing culture with measurable goals and continuous optimization.

Why Join Piwora?
- Build Something New: Help shape the marketing direction of an emerging technology platform.
- Make an Impact: Take ownership of meaningful initiatives and directly influence company growth.
- Creative Freedom: Experiment with ideas, explore new channels, and bring your vision to life.
- Collaborative Environment: Work closely with the founder and product team to shape the future of Piwora.
- Growth Opportunity: Play a key leadership role as the company evolves and scales.

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📌 Marketing Director (Canada)
🏢 Piwora
📍 Canada