Shape digital media plans at WPP Media using campaign optimization and cross-channel strategy. Work with clients, senior management, and agency partners on media investment.

As a Senior Media Planner, you will develop client-specific plans across all media channels. The work combines digital campaign execution, media strategy, client communication, and performance analysis. You will collaborate with Client Business Leads and Programmatic, Social, and Search teams.

Key Responsibilities:

- Develop holistic media plans aligned with client business goals
- Plan and execute digital media campaigns
- Present media recommendations and points of view
- Oversee brief-to-report campaign management and analysis
- Optimize campaigns and track budget compliance

Requirements:

- Minimum three years of related media agency experience
- Experience as a digital planner or buyer
- Knowledge of display, mobile, video, search, and social
- Proficiency with syndicated tools and Microsoft Office Suite
- Experience with DFA trafficking, tagging, and reporting tools

Bring digital planning, campaign optimization, and client communication expertise to WPP Media's cross-channel media programs.

📌 Senior Digital Media Planner (Toronto)
🏢 WPP Media
📍 Toronto