About A2X
A2X is the gold standard in ecommerce accounting automation for Amazon, Shopify, eBay, Etsy, TikTok Shop, and Walmart sellers. Beloved by 13,000+ scaling brands and the world’s leading ecommerce accounting practices, A2X has over 2,500 5-star reviews across Shopify, Amazon, QuickBooks, and Xero app stores.
We’re a remote-first company with teammates across North America, Europe, Australia, New Zealand, and beyond. We dream big, work hard, stay curious, and collaborate with empathy. If that resonates, keep reading.
Why A2X?
We’re as customer focused as it gets. Everyone at A2X has either lived the ecommerce accounting challenge themselves (as an accountant, bookkeeper, or seller), or has learned about it through deep relationships with the ecommerce businesses and accounting firms we serve.
We take that expertise to build products and workflows that deliver accurate ecommerce accounting and numbers our customers and partners can trust.
We don’t take our position as market leader lightly. We watch the channels and technologies (AI or otherwise) that will make month-end frictionless, and we build for them.
Whether it’s bringing new products to market, helping our audience better understand the value of current products, or delivering programs that support adoption, this role has everything a true product marketer would love.
About the Role
We’re looking for a Product Marketing Manager to own how A2X’s products are launched, adopted, and perceived in market.
You’ll be the bridge between product, engineering, and customer facing teams, taking what’s being built and turning it into something sellers and accounting partners understand and want.
A2X has grown from one product to a suite. A2X Core is the engine, and AI Close, Subledger, and Clarity extend it for larger sellers and their accountants. New channels and integrations ship every quarter, and more of our customers find us through LLMs than ever before.
This is a hands-on role. You’ll take projects from start to finish (strategy and execution), with support from design and revenue operations. The role reports to the Head of Go-To-Market.
Because the team collaborates closely during the working day, we’re looking for someone with strong overlap with North American time zones.
What You’ll Do
- Own go-to-market for new products, channels, and features, from the first strategy doc to launch and the months after.
- Take ambiguous input (a roadmap item, a competitor move, a partner request) and turn it into a plan we can execute on.
- Write and build the assets yourself: landing pages, competitor pages, videos with our designer, onboarding emails, and explainers.
- Make A2X the answer when a buyer asks ChatGPT, Claude, or another LLM about ecommerce accounting. This is now our second largest source of new customers and it’s where product marketing is heading.
- Keep sales, customer success, and partners current on positioning and the competitive landscape.
- Talk to customers and partners every week. Bring what you learn back to product and into campaigns.
- Work with technology partners across general ledgers, sales channels, inventory management, and more on joint positioning and co-marketing.
- Measure what you ship. Every initiative has a different goal, whether trials, revenue, or retention. Know which one and report on it.
Our Tools
- HubSpot for marketing automation and CRM.
- Intercom for in-app messaging and onboarding.
- SendGrid for transactional emails.
- Notion for planning and briefs.
- BigQuery for revenue and funnel data.
- Claude and other AI tools across the team for research, drafting, and analysis.
On AI: We’ve rebuilt how marketing works around AI.
Research, first drafts, competitive analysis, customer insight, and reporting all run through Claude and agents we’ve built ourselves, and the team is smaller and faster than it was two years ago because of it.
You’ll be expected to work the same way from day one, and to make the tooling better while you’re here. If you’d rather use AI occasionally than build with it, this isn’t the role.
You don’t need to know the rest of these tools going in. You do need to be high agency, curious, and quick to pick them up.
What We’re Looking For
- 3+ years in product marketing, ideally in B2B SaaS where you’ve owned launches end to end.
- You don’t need an accounting or ecommerce background. What matters is that concepts like payout reconciliation, COGS, and deferred revenue won’t scare you off, and you can learn a technical domain fast enough to write about it with confidence.
- You’re a builder. You’d rather ship the page than brief someone to.
- You write plainly. You can explain the same product to a bookkeeper and to a founder, and both will understand it.
- You use AI tools, build agents, and have opinions about where they help and where they don’t.
- You take an ambiguous problem, ask the right questions, and move it to done without being managed through it.
- You’re comfortable working with product managers, engineers, sales, and accountants, and you can hold your own with each.
What You Can Expect From Us
- Ownership. Launches, campaigns, and projects are yours from the idea to the result.
- Access.
You’ll work directly with the people who build, sell, and support the product, and with the customers and partners who use it.
- A clear plan. We know what we’re launching in 2027 and why, and we have the data to tell you whether it worked.
- Leverage. A small team with a culture of experimentation. You’ll do more here than in a bigger team somewhere else.
- Room to grow. As A2X and the partner ecosystem expand, so does this role.
- A remote, adaptable, and supportive environment with teammates around the world and regular opportunities to meet in person.
Ready to join us? Apply now with your resume and a short note on a launch or positioning project you led. Tell us what you built and what it changed.
📌 Product Marketing Manager (Canada)
🏢 A2X
📍 Canada