Lead audience growth for CBC News with analytics and mobile storytelling from an on-site CBC Prairies location. Shape content for younger audiences across platforms.
As Senior Producer, Audience Growth, you will guide digital storytelling for CBC Prairies during a temporary one-year assignment. The work combines audience analytics, editorial judgment, video formats, SEO, and publishing practices. You will help teams package journalism for mobile and streaming audiences, including YouTube and TikTok.
Key Responsibilities:
- Interpret audience data for newsroom programming decisions
- Provide actionable feedback on publishing and packaging
- Optimize local stories, headlines, images, and framing
- Set regional audience targets with editorial leaders
- Communicate insights across daily news teams
Requirements:
- Minimum seven years of journalism experience
- Five years of video experience in breaking news
- Experience applying audience analytics to editorial decisions
- Robust editorial judgment and CBC standards knowledge
- University degree or equivalent experience
Bring audience analytics, mobile video expertise, and editorial leadership to CBC News audience growth in the Prairies.