Lead integrated marketing for Ancestry in Canada, combining media strategy and campaign execution through work from home with occasional office attendance. Manage performance and brand initiatives across the customer journey.
This Senior Integrated Marketing Manager contract covers maternity leave for 12 months. You will align brand-building and performance marketing, using analytics, KPIs, and stakeholder collaboration to support acquisition. The work connects Canadian activity with global strategies across the UK and US.
Key Responsibilities:
- Lead integrated campaigns across Canada's full customer journey
- Oversee external media and creative agencies
- Monitor KPIs and optimise campaigns using insights
- Manage budgets, timelines, and agreed campaign objectives
- Align activities with stakeholders across Canada, UK, and US
Requirements:
- Eight-plus years in integrated marketing, media strategy, and execution
- Experience managing agencies and cross-functional stakeholders
- Understanding of brand-building and performance marketing
- Analytics, project management, organisational, and communication skills
- Bachelor's degree and global or matrixed organisation experience
Bring integrated campaign leadership, data-driven optimisation, and agency management to Ancestry's Canadian marketing team.