About the Role

WhatJobs Direct is seeking an energetic and results-focused Digital PR Executive to join our team in Kimberley, Northern Cape, ZA. This hybrid role offers the flexibility to work both from our Kimberley office and remotely, providing a energetic work environment. You will be instrumental in executing digital PR campaigns, focusing on building strong media relationships, securing online coverage, and driving engagement across digital platforms. The ideal candidate possesses excellent communication and outreach skills, a creative approach to storytelling, and a keen understanding of the digital media landscape. You will work closely with the PR team to support client objectives and enhance their online presence. Our client is dedicated to fostering a collaborative and innovative atmosphere where your contributions are valued.

Key Responsibilities

- Conduct targeted digital media outreach to secure online coverage and backlinks.
- Build and nurture relationships with journalists, bloggers, influencers, and online publications.
- Assist in developing digital PR strategies and campaign concepts.
- Draft and distribute digital press releases and media materials.
- Monitor online media coverage and social media conversations relevant to clients.
- Identify opportunities for guest blogging, partnerships, and digital collaborations.




- Support the creation of compelling digital content and narratives.
- Track and report on key digital PR metrics, such as coverage volume, sentiment, and impact.
- Collaborate with the broader marketing and content teams.

Requirements

- Bachelor's degree in Public Relations, Marketing, Communications, or a related field.
- 1-3 years of experience in digital PR, media relations, or a similar role.
- Excellent written and verbal communication skills, with strong persuasive abilities.
- Proficiency in social media platforms and understanding of online engagement tactics.
- Experience with media monitoring tools and PR databases is beneficial.
- Ability to work effectively in a hybrid model, managing tasks both in-office and remotely.
- Strong organizational skills and attention to detail.
- Proactive and self-motivated with a passion for digital media.
- Ability to work collaboratively in a team environment.

Benefits

- Competitive salary and performance-based incentives.
- Hybrid work arrangement offering flexibility.
- Health insurance coverage.
- Opportunities for career development and training.
- Exposure to a diverse range of clients and exciting campaigns.
- A positive and supportive work culture.

📌 Digital PR Executive (Kimberley)
🏢 Placements24
📍 Kimberley