Marketing Intelligence and Analytics Specialist

Confidential search in the education sector

Function: Marketing| Experienced individual contributor

The opportunity

An organization in the education sector is seeking a Marketing Intelligence and Analytics Specialist to connect its marketing data, strengthen reporting across the team and turn internal performance and external market evidence into better decisions.

You will own the consolidated marketing reporting process, investigate what is driving results and help the team improve how it interprets and uses information. Alongside this work, you will research customers, competitors and market opportunities. This is a hands-on specialist role with no people-management responsibilities.

Key responsibilities

Integrated marketing reporting

- Own the agreed reporting calendar and consolidated scorecards for the marketing team, covering digital and paid media, website performance, CRM and lead progression, local marketing, events, brand and customer research, and marketing investment.
- Bring channel and team inputs into clear weekly updates, monthly performance reviews and leadership presentations. Show results against agreed targets, explain material changes and highlight decisions, risks and next actions.
- Define consistent KPIs with marketing leadership and source owners. Document formulas, populations, reporting periods, cost inclusions and attribution limitations so results can be compared responsibly.

Data integration and quality

- Combine and reconcile approved data from marketing platforms, web analytics, CRM, customer or enrollment records and Finance-supplied spend. Use repeatable queries, approved connectors or exports to create analysis-ready datasets.
- Check identifiers, duplicates, missing fields, currencies, time periods and funnel definitions. Investigate discrepancies, document limitations and coordinate corrections with the accountable source owners.
- Improve reporting templates, visualizations and repeatable analytical workflows. Specify missing data and measurement requirements and validate the resulting outputs.





Performance analysis and recommendations

- Analyze channel efficiency, lead quality, inquiry-to-enrollment or customer conversion, retention and local-market differences. Separate demand problems from conversion, capacity and execution constraints.
- Explain what changed, why it matters and what the team should test or change. Evaluate campaign and investment performance without presenting correlation, incomplete attribution or missing outcomes as proven impact.
- Help colleagues interpret findings, challenge weak assumptions constructively and track whether agreed recommendations were implemented and what was learned.

Market and customer intelligence

- Monitor competitors, local demand, demographics, family needs, pricing and perceived value in educational services. Combine external evidence with internal performance to identify audiences, positioning opportunities and growth priorities.
- Plan and conduct focused quantitative and qualitative research, including surveys, interviews, reviews and secondary research. Make sampling limitations, confidence and assumptions clear.
- Produce concise market assessments and opportunity briefs that connect evidence to a recommendation. Maintain protected time for market research alongside recurring reporting priorities.

What you bring

- Typically 5 years of relevant experience in marketing analytics, marketing intelligence, consumer insights or a closely related role, or equivalent demonstrated capability. Show examples of owning reporting and turning analysis into a business recommendation.
- Advanced Excel, Power BI skills and practical SQL for joining, cleaning, validating and analyzing multiple datasets. Experience with repeatable data preparation and approved connectors or exports.




- Working knowledge of GA4 or comparable web analytics, paid-media measurement, CRM data and marketing funnels. You understand cost per lead, acquisition cost, conversion, retention and the limits of attribution.
- Strong analytical discipline: data quality checks, cohort and segmentation analysis, trend and variance analysis, and sound interpretation of experiments and incomplete evidence.
- Demonstrated market and competitor research skills, with practical quantitative and qualitative methods and an ability to connect customer needs to commercial opportunities.
- Explicit visualization, concise writing and confident presentation skills. You can elevate a collection of reports into a coherent explanation and prioritized recommendations.
- The organization to manage a reporting calendar, obtain inputs from busy colleagues, document assumptions and prioritize recurring work against deeper research requests.
- Discretion and sound research ethics. Handle customer information through authorized access and appropriate safeguards, and use aggregate findings wherever possible.

A relevant degree or equivalent professional experience is welcome. Experience in education, consumer services and multi-location businesses is valuable. Familiarity with Python or R and survey or geographic research tools is an advantage, not a substitute for marketing judgment.

What success looks like

In the first 90 days, establish an agreed report inventory and KPI definitions, document key data-quality gaps, deliver a repeatable consolidated reporting cycle, and produce an initial market assessment and decision briefs with clear recommendations. Agree numerical improvement targets once baselines and source reliability are established.

Ongoing success means timely, trusted reporting; fewer unexplained discrepancies; less manual rework; and evidence the team uses to improve marketing decisions. Source owners remain accountable for input accuracy and campaign execution.

Pay: $80,000.00 per year

Benefits:

- Flexible schedule

Work Location: Hybrid remote in Vancouver, BC

📌 Marketing Intelligence and Analytics Specialist (Vancouver)
🏢 Recognized
📍 Vancouver