Shape Growth Marketing strategy at GitLab through operating rigor, budget judgment, and hands-on AI adoption across a distributed organization.

As a Principal-level individual contributor, you partner directly with the VP of Growth Marketing as a strategic operator. You will connect campaigns, regional marketing, lifecycle, product-led growth, operations, partnerships, and community programs. The work supports pipeline, first orders, Flex conversion, expansion, and post-sale adoption.

Key Responsibilities:

- Run goals, business reviews, planning cycles, and metrics inspections
- Track leadership commitments between VP one-on-one meetings
- Own strategic projects without a single functional home




- Prepare budget trade-offs and act within delegated authority
- Represent Growth Marketing in reviews and partner conversations

Requirements:

- Senior-level experience leading marketing
- Understanding of modern B2B software business models
- Curiosity and hands-on use of AI at work
- Ability to manage outcomes through influence
- Solid judgment and follow-through across functions

Use marketing leadership, operating discipline, budget judgment, and AI fluency to accelerate Growth Marketing outcomes at GitLab.

#J-18808-Ljbffr

📌 Principal Growth Marketing Strategist (Toronto)
🏢 GitLab
📍 Toronto