MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI.That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community.

Account

Director, you will serve as a trusted counselor to senior clients, leading integrated teams and overseeing programs that earn attention, build trust and deliver measurable impact. You bring strong judgment across earned media, influencer, and social, paired with creative thinking and disciplined execution.You will lead complex, multi-channel campaigns for global brands, spanning earned media, influencer, social, experiential, and digital.

Your role blends strategic leadership with hands‑on management, ensuring ideas are sound, delivery is seamless, and teams are set up to do their best work.As a people and committee manager, you’ll support career development, set clear expectations, and foster a culture of accountability, collaboration, and growth.Lead day-to-day client relationships, providing senior counsel and ensuring delivery against objectives, budgets, and KPIsOversee the development of integrated communications plans across earned, influencer, and digital channelsPartner with creative, strategy, and media teams to bring ideas to life across the full PESO ecosystemLead brainstorming and ideation sessions that produce culturally relevant, talkable ideasGuide and mentor several large teams of talented practitioners - fostering growth, accountability, and creativityContribute to agency growth through strategic planning, new biz pitching,



and presentation excellenceManage several large annual client budgets, managing monthly billing and oversee forecasting, and account profitabilityManage three to four direct reports, with responsibility to mentor and guide career growth and encourage alignment with MSL valuesUphold MSL’s culture of collaboration, innovation, and continuous improvementQualifications 8–12 years of progressive experience in public relations, corporate communications, or integrated marketingProven expertise in creative strategy & planningDeep experience in influencer, social, and earned media integrationStrong creative instincts paired with disciplined strategic thinkingSkilled at leading large accounts, managing complex programs, and inspiring teamsFinancially astute with a track record of managing budgets and delivering resultsCollaborative, entrepreneurial, and adaptable — thrives in a quick-moving, evolving environmentAdditional Information Competitive compensation and benefits, including generous vacation and mental health supportHybrid work environment and flexible schedulingParental leave top-up and professional development allowancesRegular social events, wellness programs, and volunteer opportunitiesAccess to world‑class learning and leadership development through Publicis GroupeA culture that celebrates collaboration, innovation, and career growthThis is a hybrid role tied to our Toronto office.The salary range for this position is CAD $105K-$115K per year. This range reflects what we reasonably expect to offer based on current market data.We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making.

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.MSL is committed to workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process. #

📌 Account Director (Pr, Integrated) (Winnipeg)
🏢 MSL (Global)
📍 Winnipeg