AI Content Marketing Lead We help companies manage and access the world's spatial data. We're building something that hasn't existed before: a new layer of the internet where the "where" and "when" behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.

We're a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world.

We're not building another tool. We're building the rails that connect the planet's moving data to the systems that run the world. That's a big problem, and it takes people who care about doing things right, not just fast.

We're not competing for the middle of an existing market. Your fingerprints are on the architecture. We're at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.

We run on clarity, not politics. Spatial data at scale is a genuinely difficult domain. We're building for longevity. We're building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.

BigGeo is seeking an AI Content Marketing Lead to shape how BigGeo is discovered, understood, and talked about. This is not a traditional content marketing role built around producing a high volume of content. You will combine storytelling, brand building, marketing judgment, and AI experimentation to develop ideas people understand, remember, and want to share.

You will own BigGeo's content strategy and editorial direction, help shape our brand narrative and point of view, build thought leadership around the Spatial Cloud, and find compelling stories across our technology, customers, people, and industries. You will also explore a rapidly changing part of modern marketing: how AI is reshaping search, discovery, content creation, and brand visibility. You will experiment with how BigGeo is discovered and represented across AI systems and develop approaches for increasing our visibility across both traditional search and the emerging AI ecosystem.

As AI Content Marketing Lead, you will build the content, narratives, and AI-enabled systems that increase awareness and understanding of BigGeo. BigGeo's content strategy and editorial direction Content and campaigns designed to increase brand awareness Technology, customer, people, and industry storytelling AI visibility and generative engine optimization strategies BigGeo's social content strategy and experimentation Customer stories, use cases,



and outcome‐driven content AI-powered workflows for research, ideation, creation, repurposing, and distribution Experiments across new AI tools, channels, formats, and discovery mechanisms Measurement of brand reach, engagement, share of voice, AI visibility, organic discovery, and contribution to growth Find and develop compelling stories about BigGeo's technology, customers, people, industries, and the problems we are solving Translate complex concepts involving spatial data, infrastructure, AI, and real‐world systems into ideas people can understand and remember Help shape BigGeo's voice, point of view, and the larger narratives we want to own Content Strategy and Editorial Direction Own content strategy across campaigns, web, social, thought leadership, customer storytelling, and organic discovery Determine where long‐form, short‐form, visual, social, executive, customer, or other formats are most effective Partner with Marketing and Growth to connect content strategy with broader campaigns and business objectives Focus the content program on quality, relevance, and impact rather than content volume Build BigGeo and its executives into recognized voices across spatial intelligence, location data, AI, infrastructure, and the industries we serve Develop articles, social content, presentations, commentary, contributed content, and other thought‐leadership formats Work closely with leadership and technical subject‐matter experts to extract ideas and turn them into compelling narratives AI Visibility and Generative Engine Optimization Develop BigGeo's approach to visibility across AI‐powered discovery environments Monitor how BigGeo, the Spatial Cloud, and relevant category concepts are represented across systems such as ChatGPT, Claude, Gemini, Perplexity, and emerging AI channels Experiment with content structures, sources, distribution strategies, and digital signals that improve BigGeo's discoverability and representation Track changes in how AI systems surface brands, companies, concepts, and sources Connect AI visibility efforts with broader organic search, content, PR, and brand strategies Build an evidence‐based understanding of what improves BigGeo's presence across the emerging AI discovery ecosystem Social and Audience Development Build a distinctive social presence for BigGeo rather than simply distributing existing content Experiment with formats, narratives, voices,



and creative approaches that increase reach and meaningful engagement Use audience and performance signals to continuously improve the social strategy Support company announcements, product launches, and major milestones with clear narratives and supporting content Customer Storytelling Find stories that demonstrate how customers and partners use BigGeo to solve meaningful real‐world problems Turn technical implementations and outcomes into accessible narratives Develop customer stories, use cases, interviews, and supporting content across multiple formats Partner with Sales, Product, and customer‐facing teams to identify strong storytelling opportunities Connect individual customer outcomes to the broader value of the Spatial Cloud AI-First Content Operations and Experimentation Use AI throughout the content lifecycle, including research, ideation, synthesis, drafting, editing, repurposing, analysis, and distribution Build repeatable AI‐powered workflows that improve both content quality and production speed Experiment with emerging AI tools and determine where they meaningfully improve marketing work Maintain solid human editorial judgment, accuracy, originality, and brand consistency across AI‐assisted work Share successful AI workflows and practices with the broader Marketing team Define how BigGeo measures awareness, content performance, social reach, share of voice, organic discovery, AI visibility, and contribution to growth Use performance data to determine what BigGeo should produce more of, change, test, or stop Build reporting that connects content activity to brand and business outcomes rather than production volume The AI Content Marketing Lead will work across modern content, analytics, search, social, communications, and AI environments. Generative AI assistants and research systems AI‐powered writing, analysis, and content development tools ChatGPT, Claude, Gemini, Perplexity, and emerging AI discovery environments Content management and publishing platforms Social publishing and analytics tools Marketing automation and analytics platforms Creative and multimedia production tools Web analytics and attribution systems The AI and discovery landscape is changing quickly.

Success will depend less on expertise with one specific tool and more on your ability to continually test new systems, understand what is changing, and turn those changes into an advantage for BigGeo. Demonstrated experience creating compelling stories, narratives, campaigns, or content for complex subjects Strong writing, editing, interviewing, and storytelling ability Experience developing content strategy, editorial direction, brand narratives, communications, or thought leadership Strong understanding of how content contributes to brand awareness and audience development

📌 AI Content Marketing Lead (Calgary)
🏢 BigGeo
📍 Calgary