Business Development Representative

Reports To: Dylan Monsinger, Associate Manager, Business Development

Type: Permanent | Full-Time

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We’ve been recognized by Deloitte’s Fast 50™ and Quick 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. As a Business Development Representative (BDR) at Solink, you will play a crucial role in driving the growth of our business by identifying and generating new business opportunities. Your responsibilities will involve a variety of outreach and organizational tasks that help the Sales team increase velocity and revenue.

This position is ideal for individuals who are passionate about tech, security, and the varying industries that we serve. If you possess excellent communication skills and enjoy the challenge of connecting with potential clients and seeing your connections convert to customers, this opportunity may be the perfect role for you!

Prospect Target Accounts: Identify and reach out to new customers - focusing on businesses with 1-25 physical locations in key industries like Retail, Restaurants, and Convenience/Gas.

Qualify and Convert Leads: Conduct thoughtful discovery conversations to qualify inbound and outbound leads, ensuring they align with Solink’s ideal customer profile before handing off to Account Executives.

Drive Pipeline Growth:



Consistently book qualified meetings with high-potential prospects to support Account Executives and accelerate the sales cycle.

Execute Proactive Outreach: Use cold calls, personalized emails, and social touches to generate new opportunities and introduce Solink to untapped accounts.

Leverage Sales Tech : Utilize tools like LinkedIn, Gong, Loom, ZoomInfo, and HubSpot to optimize your outreach and maintain meticulous records of all activity in the CRM.

Partner closely with Account Executives to align on outreach strategy, share learnings from the field, and drive collective success.

Represent Solink at trade shows and industry events - sparking conversations, building relationships, and generating leads face-to-face.

At Solink, individuals at this level are entry-level employees who have relevant work or educational experience and are eager to grow and develop by collaborating on team-wide tasks and initiatives, with direction provided from their manager or more senior colleagues.

Business-Savvy Communicator: You hold a university degree in Business, Marketing, or a related field - or bring equivalent experience - and have strong communication and time management skills to match.

Executive-Level Conversationalist: You’re comfortable speaking with anyone, from small business owners to VPs and C-level executives at Fortune 1000 companies.

Tech-Curious & Value-Driven:



You’re naturally interested in technology and get excited about the impact it can have on how businesses operate and grow.

You research your prospects, tailor your messaging, and understand that relevance and preparation are key to successful outreach.

Proven experience in a sales or business development role.

You have familiarity with CRM software (HubSpot preferred).

Candidates must undergo a criminal records check upon hire;

Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;

Be willing to comply with Solink’s own security policies and standards.

The salary range for this role is $68,500 - $85,000 CAD in on-target earnings (OTE), structured as base salary and variable compensation. We make compensation decisions thoughtfully, with a focus on fairness, internal equity, and the impact you’ll have in this role.

Act with URGENCY – Our customers move fast, so we do too.

Deliver with QUALITY – We sweat the details and hold a high bar.

These aren’t just words - they shape how we hire, lead, and grow.

We’re not just building tech - we’re building a place where great people do great work.

Meaningful equity: Every full-time, permanent employee has a stake in our growth.

Fully paid health & dental (no waiting period) + $500 health spending account.

Social connection: Interview with BD Manager (~45 minutes)

# Please note: this is subject to change at any point in the recruitment process based on the needs of the business.

Solink uses artificial intelligence (AI) to screen, assess, and/or select candidates for this position.

We’re committed to building a diverse and inclusive workplace.

📌 Business Development Specialist - Full time (Ottawa)
🏢 Solink
📍 Ottawa