Lead programmatic strategy and activation remotely from Canada, combining DSP expertise with measurement frameworks and B2B growth leadership. Own service expansion at Directive Consulting.

As Associate Director, Programmatic Strategy & Activation, you will shape the department’s strategic vision and programmatic offerings. The role connects paid and organic channels, supports SaaS and B2B clients, and advances campaign performance through clear analysis. You will also guide teams, partners, and cross-functional initiatives.

Key Responsibilities

Develop and execute comprehensive programmatic advertising strategies

Align initiatives with cross-functional business and marketing objectives

Define KPIs and analyze campaign performance for optimization





Manage relationships with programmatic partners, vendors, and platforms

Share industry insights as an internal thought leader

Requirements

Seven-plus years in programmatic roles

Two-plus years managing, coaching, and engaging people

B2B or SaaS growth experience with $50k-plus monthly budgets

Hands-on DSP campaign building and optimization experience

Experience with TTD, Nexxen, DV360, or ABM

Bring programmatic leadership, DSP expertise, and analytical measurement skills to expand Directive Consulting’s B2B marketing capabilities remotely.

📌 Associate Director Programmatic Strategy (Winnipeg)
🏢 Directive
📍 Winnipeg