Drive B2B demand generation through digital campaigns, lead nurturing, and conversion optimization in a commercially focused marketing role.OpTalent is recruiting a Demand Generation Manager for a growing technology-focused organization. Own strategy, campaign development, execution, analysis, and optimization across the B2B funnel. Partner with Sales and business leadership to create qualified opportunities, improve lead quality, and support pipeline growth.Develop integrated campaigns across Google Ads, LinkedIn Ads, email, and paid socialOwn targeting, messaging, budgets, execution, tracking, and optimizationBuild landing pages, forms, calls to action, and conversion pathsDevelop lead scoring, segmentation, nurturing,



and re-engagement strategiesReport performance and recommend actionable campaign improvementsRequirements: Four to six years of B2B marketing experienceStrong demand generation, digital marketing, and lead generation experienceHands-on experience with Google Ads, LinkedIn Ads, email, and displayExperience with CRM and marketing automation platformsUnderstanding of funnels, qualification, conversion optimization, and pipeline developmentApply your B2B campaign, analytics, and lead generation expertise to build measurable, scalable demand programs. #

📌 b Demand Generation Manager (Courtice)
🏢 OpTalent | Canada | Recruitment
📍 Courtice