Translate technical product details into compelling B2B messaging as Payworks' Marketing Specialist (Product), using solid writing and editing skills. This hybrid position supports Canadian markets.

Reporting to the Senior Manager, Go-to-Market & Enablement, you will communicate the value of Payworks workforce management solutions. The role focuses on product narratives, launch communications, client content, and consistent messaging. You will collaborate with Product Marketing, Marketing, Sales, Product, and Client Experience teams.

Key Responsibilities

- Translate product specifications and updates into buyer-centric messaging
- Draft launch communications, feature announcements, and release notes
- Create articles, guides, education content, and webinar copy




- Maintain positioning documents, personas, and messaging frameworks
- Support webinars, sales collateral, and reusable content templates

Requirements:
- Post-secondary Marketing, Communications, or related education
- Two to four years of relevant B2B experience
- Excellent writing and editing skills for technical information
- Ability to adapt messaging across audiences and channels
- Comfort using AI tools such as Claude

Apply your product marketing, content creation, and strategic communication skills to Payworks workforce management solutions.

📌 B Product Marketing Specialist (Winnipeg)
🏢 Payworks
📍 Winnipeg