Drive B2B revenue marketing at Flywheel and Perpetua through account-based marketing, sales enablement, and performance-focused campaigns across channels.

This Director of Demand Generation prospect centers on converting marketing activity into qualified pipeline, meetings, and revenue. You will partner with Sales Directors, BDRs, and Growth Marketing on self-sourced pipeline. The scope combines strategic planning, tactical execution, and commercial accountability across integrated programs.

Key Responsibilities

Own integrated demand generation strategy and execution

Partner with Sales Directors and BDRs on sales plays

Create enablement content supporting self-sourced pipeline

Manage channel budgets using performance and pipeline contribution

Track event-driven demand generation and event ROI

Requirements

8+ years of integrated campaign or revenue marketing experience

3+ years of experience leading teams

Commercial mindset with proven pipeline and revenue results

Experience with marketing automation, paid media, ABM, and Salesforce

Comfort operating strategically and tactically

Bring commercial demand generation leadership, sales partnership, and multi-channel campaign expertise to Flywheel’s growth programs.

📌 B Revenue Marketing Director (Winnipeg)
🏢 Adelphi Group
📍 Winnipeg