With a world-class team, we’re unlocking the next era of autonomous transportation with technology that’s powering commercial autonomous trucks and robotaxis. Waabi is backed by and partners with world leaders in AI, automotive, logistics, and deep tech. We’re looking for a Brand and Digital Marketing Manager to join us on a contract basis and keep our day-to-day brand and digital marketing running.

This is a hands-on role: you’ll publish content to our website, run paid digital campaigns, manage our social channels and email marketing, and report on results. You’ll work closely with our marketing and communications team and agency partners, and you should be comfortable stepping in quickly and owning your work end-to-end. Website managementPublish new press coverage, blog articles, and research papers to the Waabi website.

Digital managementManage day-to-day execution of Google Ads and LinkedIn Ads campaigns. Flag performance issues or anomalies to the team. Social mediaExecute weekly social posting across LinkedIn, YouTube Shorts, Instagram, and X.

Reformat and adapt content for each platform’s native format and audience. Monitor comments, tags, and media mentions across social platforms. Industry newsCompile and distribute a weekly or biweekly industry news roundup to the team.

Prepare one‑off Waabi media mentions for the marketing team to share on Slack with the wider team. Email marketing executionSend scheduled email campaigns via HubSpot. Asset managementOrganize and maintain the media kit, photo library, and b‑roll in shared drives.

Keep assets up to date and accessible to the team and external partners. Tracking & ReportingPull bi‑weekly social and digital performance metrics. Compile and share a brief performance summary with the team.

Cross-functional supportSupport product marketing, comms,



and events leads on execution tasks as needed. Support one‑off facility branding requests, such as signage and swag coordination. Support day‑to‑day communication with design, video, and swag vendors.

Format and schedule social posts for executives. 5+ years of experience in digital marketing, brand marketing, or marketing operations, ideally in a B2B or technology environment.

Experience managing a company’s day‑to‑day social media presence across multiple platforms, including LinkedIn, Instagram, X, and YouTube. Excellent written communication skills, including experience adapting content for different platforms and audiences. Available for a contract engagement of approximately 6 months to provide parental leave coverage. Open‑minded and collaborative team player with the willingness to help others.

Bonus/nice to have: Prior experience managing vendor relationships, such as design, video, or promotional/swag vendors.

Experience supporting executive or leadership social media presence.

The US hourly range for this role is: $43-61/hr USD in addition to competitive perks & advantages. Daily drinks, snacks and catered meals (when in office) Regularly scheduled team building activities and social events Waabi is a technology start‑up building technologies to transform the way the world moves. We celebrate diversity and are committed to creating a supportive, inclusive, and accessible workplace for all our employees.

We seek applicants of all backgrounds and identities, across race, color, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, military or veteran status, marital status, pregnancy or parental status, caregiver status, disability, or any other characteristic protected by law. We make workplace accommodations for qualified individuals with disabilities as required by applicable law.

📌 Brand & Digital Marketing Manager (Winnipeg)
🏢 Waabi
📍 Winnipeg