Lead sales strategy and commercial growth as Chief Commercial Officer at Sunrise Farms, based at its Surrey, British Columbia head office.Reporting to the CEO, the CCO joins the Executive Leadership Team and executes strategic planning within the sales function. This senior commercial leader oversees teams across Surrey, Calgary, Lethbridge, Winnipeg, Cambridge, and Mississauga while shaping customer-focused growth.Key Responsibilities:

Develop comprehensive sales strategies and achieve revenue targetsOversee, manage, and mentor the entire sales networkAnalyze sales data, market trends, and competitor activitiesMaintain relationships with key clients, partners, and stakeholdersReport sales performance and recommendations to executivesRequirements:

Bachelor's degree in business, marketing, or related fieldMBA preferred for this senior commercial leadership roleMinimum 10+ years in senior sales or commercial leadershipStrong sales and marketing principles with revenue-growth resultsExceptional communication, analytical, and organizational skillsShape Sunrise Farms’ commercial direction through sales leadership, market analysis, customer relationships, and strategic execution across Canada.

📌 Chief Commercial Officer Sales Strategy (Winnipeg)
🏢 Victoria Newitt Recruitment
📍 Winnipeg